With Instagram on the rise as a news source for audiences, publishers are asking a simple yet critical question: When is the best time to post on Instagram? We reveal hourly…
While Facebook remains the staple of most publishers’ social media strategy, many publishers are now tapping into the potential of…
2020 has been an extraordinary year for news so far, with certain breaking stories upending and dominating worldwide media in…
It has never been more critical for publishers to save costs. Fortunately, certain strategies can be implemented in just weeks to help publishers…
Our Data Science team sought to understand why certain publishers saw their social traffic reach new heights during the pandemic, while..
Which countries saw the greatest gains (or the biggest losses) in social traffic? We analyzed more than 700 publisher websites…
Facebook’s Preferred Audience feature lets publishers use interest tags to help prioritize their posts for readers with specific interests. But…
Facebook lets publishers identify and label breaking news stories as part of its ongoing effort to favor high quality news…
In recent weeks, the world has seen intensified coverage of coronavirus news. But how has this news spread in some…
Many publishers rely on a social media publishing platform to effectively distribute content on Facebook and reach new audiences…