Image overlays — the addition of text over an image, also known as a text overlay — on Facebook are intended to be a great way to capture audience attention or establish brand identity at a glance…
It’s been another eventful year for publishers, with the flux of operating in a world of COVID restrictions giving way to something like normal. So how will publishers approach 2022?
In recent years, video has become increasingly prominent on Facebook, with the company’s own data revealing that watching video content accounts for half the time spent on the platform…
Hashtags have become synonymous with Twitter perhaps more than any other social media platform, but what benefits do they confer? Do hashtags drive clickthrough traffic?
Organic A/B testing on Facebook is a feature unique to Echobox that can bring huge benefits for businesses looking to get the most out of their social media strategy…
One of the most important measures of social media performance for publishers is click-through rate (CTR)…
Social media has presented businesses with a unique opportunity. An entire generation of readers use Facebook as their primary means of discovering products and services…
2020 was an unprecedented year in many ways. What aspects were most challenging for publishers? How did the events of 2020 impact publisher priorities…
Should we reshare content on Facebook? How much should we reshare? How does resharing impact performance? If you’ve ever asked any of these questions, this guide is for you.
When it comes to knowing which Facebook post formats publishers should use to optimize performance, the available guidance is mixed…