Should we reshare content on Facebook? How much should we reshare? How does resharing impact performance? If you’ve ever asked any of these questions, this guide is for you.
When it comes to knowing which Facebook post formats publishers should use to optimize performance, the available guidance is mixed…
It’s arguably one of the biggest secrets in social media publishing: Posts are routinely being penalized by Facebook algorithms for posting…
With Instagram on the rise as a news source for audiences, publishers are asking a simple yet critical question: When is the best time to post on Instagram? We reveal hourly…
While Facebook remains the staple of most publishers’ social media strategy, many publishers are now tapping into the potential of…
2020 has been an extraordinary year for news so far, with certain breaking stories upending and dominating worldwide media in…
It has never been more critical for publishers to save costs. Fortunately, certain strategies can be implemented in just weeks to help publishers…
Our Data Science team sought to understand why certain publishers saw their social traffic reach new heights during the pandemic, while..
Which countries saw the greatest gains (or the biggest losses) in social traffic? We analyzed more than 700 publisher websites…
Facebook’s Preferred Audience feature lets publishers use interest tags to help prioritize their posts for readers with specific interests. But…