Year on year, the number of people using LinkedIn grows; and year on year, more publishers are coming round to the potential of the platform, not only for recruitment, but for marketing…
Twitter has undergone a period of significant change since it was brought under new ownership. From a paid-for model for blue tick verification to the demise of Moments, the platform is iterating…
An important measure of social media performance for businesses is click-through rate (CTR), or the rate at which readers click on an organic social media post through to a business’ website…
Many email marketing platforms and email automation solutions exist today. But how do they stack up in terms of performance? …
Instagram is one of the best social media platforms for gaining brand exposure, with a huge number of predominantly young users spread across the globe…
For many social media managers, nights and weekends are periods of relative quiet when it comes to posting to Facebook. Most businesses focus their efforts between Monday and Friday for obvious reasons…
Image overlays — the addition of text over an image, also known as a text overlay — on Facebook are intended to be a great way to capture audience attention or establish brand identity at a glance…
It’s been another eventful year for publishers, with the flux of operating in a world of COVID restrictions giving way to something like normal. So how will publishers approach 2022?
In recent years, video has become increasingly prominent on Facebook, with the company’s own data revealing that watching video content accounts for half the time spent on the platform…
Hashtags have become synonymous with Twitter perhaps more than any other social media platform, but what benefits do they confer? Do hashtags drive clickthrough traffic?