Hashtags have become synonymous with Twitter perhaps more than any other social media platform, but what benefits do they confer? Do hashtags drive clickthrough traffic?
Organic A/B testing on Facebook is a feature unique to Echobox that can bring huge benefits for publishers looking to get the most out of their social media strategy, with Facebook accounting for around 13% of pageviews last year.
One of the most important measures of social media performance for publishers is click-through rate (CTR)…
Social media has presented publishers with a unique opportunity. An entire generation of readers use Facebook as their primary social platform to access the news…
2020 was an unprecedented year in many ways. What aspects were most challenging for publishers? How did the events of 2020 impact publisher priorities…
Should we reshare content on Facebook? How much should we reshare? How does resharing impact performance? If you’ve ever asked any of these questions, this guide is for you.
When it comes to knowing which Facebook post formats publishers should use to optimize performance, the available guidance is mixed…
It’s arguably one of the biggest secrets in social media publishing: Publishers are routinely being penalized by Facebook algorithms for posting…
With Instagram on the rise as a news source for audiences, publishers are asking a simple yet critical question: When is the best time to post on Instagram? We reveal hourly…
While Facebook remains the staple of most publishers’ social media strategy, many publishers are now tapping into the potential of…