2022 was a challenging year for many publishers, between the pressures of an increasingly hostile Facebook, upheaval at Twitter and global economic uncertainty. Despite this, there remains cause for optimism.
Muchas marcas están experimentando con la personalización del email para ofrecer a los lectores una experiencia más personalizada…
Targeted personalization is one of the main factors that makes email newsletters such an attractive proposition for businesses. Compared to social platforms…
Over 4.5 billion people use social media. This gives social media managers theoretical access to over half of the world’s population, and the numbers are only increasing…
Year on year, the number of people using LinkedIn grows; and year on year, more publishers are coming round to the potential of the platform, not only for recruitment, but for marketing…
Twitter has undergone a period of significant change since it was brought under new ownership. From a paid-for model for blue tick verification to the demise of Moments, the platform is iterating…
An important measure of social media performance for businesses is click-through rate (CTR), or the rate at which readers click on an organic social media post through to a business’ website…
Many email marketing platforms and email automation solutions exist today. But how do they stack up in terms of performance? …
Instagram is one of the best social media platforms for gaining brand exposure, with a huge number of predominantly young users spread across the globe…
For many social media managers, nights and weekends are periods of relative quiet when it comes to posting to Facebook. Most businesses focus their efforts between Monday and Friday for obvious reasons…