Since our last Facebook benchmarks report around a year-and-a-half ago, much has changed. Our first benchmarks report…
2023 was a hugely disruptive year for the publishing industry, as Facebook’s decision to deprioritize news content really began to bite…
The past few years have seen a marked shift in patterns of social media usage. As the average age of users of platforms like Facebook rose and overall user numbers stagnated…
Email newsletters’ capacity for personalization make them one of a business’ strongest tools to develop enduring relationships with readers…
Presenting the right content in the right order at the right time is vital to creating successful email newsletters that increase reader engagement and retention…
Creating engaging email newsletters is one of the most effective strategies for businesses to support revenue diversification and break the hold of social media algorithms…
2022 was a challenging year for many publishers, between the pressures of an increasingly hostile Facebook, upheaval at Twitter and global economic uncertainty. Despite this, there remains cause for optimism.
Targeted personalization is one of the main factors that makes email newsletters such an attractive proposition for businesses. Compared to social platforms…
Over 4.5 billion people use social media. This gives social media managers theoretical access to over half of the world’s population, and the numbers are only increasing…
Year on year, the number of people using LinkedIn grows; and year on year, more publishers are coming round to the potential of the platform, not only for recruitment, but for marketing…