Social media benchmarks are a necessity for any social media team looking to evaluate their own performance on social media platforms. This benchmarking data is often hard to come by, though.

Following on from our analysis from 2021, we again looked at CTRs from Facebook to see how effective the platform is at generating click-throughs for businesses. We used data from over 3,000 Facebook pages, 51 countries and 24 languages to produce a comprehensive account of how Facebook performs in driving traffic based on different content verticals, languages and countries.

Read on and find out more.