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Echobox White Paper

Should you post on Facebook during nights and weekends?

An analysis of “off-hours” post performance for businesses

Posting to Facebook, Monday to Friday throughout the day can be time consuming enough. So it’s little surprise that for many social media teams, “off-hours” posting at night or on the weekends takes a back seat. But are there performance gains to be had at these times?

In this study, we looked at whether night and weekend posting resulted in pageviews, and if so, how many could businesses typically expect.

Read on for our results and analysis, and check out our other white papers.

  • Is posting at night and weekends a good idea?
  • What portion of weekly shares are typically posted off hours?
  • What percentage of weekly pageviews come from off hours shares?