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Echobox White Paper

2022 Publisher Benchmarks: Facebook Videos

Facebook video performance benchmarks for publishers and media groups

Video is an excellent engagement tool for social media teams. But how can you measure the success of your output? What constitutes a healthy view rate?

By analyzing 150,000 video posts from hundreds of publishers across the globe, our data science team have created a series of performance benchmarks for Facebook videos by country, language, publisher type and more.

Download the report now to see how your videos measure up.


  • What's the average view rate for publisher videos on Facebook?
  • How does your video performance compare?
  • Which publishers' videos perform best?