Email does a lot of heavy lifting for news organizations. With both editorial and marketing requiring the use of an…
If you’re sending newsletters or marketing emails, you’ll probably have done some kind of email segmentation. But what exactly are its benefits? And what are its limitations? What is email segmentation? Segmentation takes that big list of subscribers you have and lets you break it down into groups. And with these groups, you can make
Newsletters remain a focus of many publishers. But crafting compelling newsletters and managing email blasts can be time-consuming. That’s where…
Email journeys is our latest feature for Echobox Email in a year packed full of them. Simply put, journeys allow…
Some of the largest publishers in the world have a problem when it comes to optimizing their newsletter email performance:…
Newsletter growth is a major target for publishers in 2024, and Groupe Sud Ouest is no exception…
Email newsletters’ capacity for personalization make them one of a business’ strongest tools to develop enduring relationships with readers…
Hearst Italia is one of the foremost magazine publishers in Italy, with a broad range of famous brands in its portfolio including Elle, Esquire…
Presenting the right content in the right order at the right time is vital to creating successful email newsletters that increase reader engagement and retention…
Creating engaging email newsletters is one of the most effective strategies for businesses to support revenue diversification and break the hold of social media algorithms…