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Echobox White Paper

2022 Social Media Benchmarks: Instagram Pageviews

How many pageviews does Instagram drive by industry, country and language?

Instagram is one of the best social media platforms for gaining brand exposure, with a huge number of predominantly young users spread across the globe.

With this in mind, and continuing our series of social media benchmarks, we analyzed how Instagram drives pageviews for different businesses. Using data from over 200 Instagram pages from some of the world’s largest content producers, our data science team looked at how different industries, countries and languages compare.

Download our white paper and find out more.

  • What portion of traffic does Instagram drive for each industry?
  • How can you drive more pageviews from Instagram?
  • What effect does share timing have on performance?