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Echobox White Paper

How do image overlays affect CTR?

Discover how image overlays can impact organic Facebook post performance

Image overlays are a widely used tool in paid advertising. By overlaying text such as a brand name or product info on an image, businesses are able to entice and inform consumers in a punchy, visually arresting manner.

But how do image overlays perform on organic Facebook posts?

In our latest white paper, we take a look at how image overlays can impact organic CTR on Facebook to help you increase performance in a simple and cost effective way.

  • Can image overlays be used to impact CTR?
  • Examples from industry-leading publishers
  • Recommendations for effective use of overlays