The past few years have seen a marked shift in patterns of social media usage. As the average age of users of platforms like Facebook rose and overall user numbers stagnated…
Over 4.5 billion people use social media. This gives social media managers theoretical access to over half of the world’s population, and the numbers are only increasing…
Year on year, the number of people using LinkedIn grows; and year on year, more publishers are coming round to the potential of the platform, not only for recruitment, but for marketing…
Twitter has undergone a period of significant change since it was brought under new ownership. From a paid-for model for blue tick verification to the demise of Moments, the platform is iterating…
An important measure of social media performance for businesses is click-through rate (CTR), or the rate at which readers click on an organic social media post through to a business’ website…
Instagram is one of the best social media platforms for gaining brand exposure, with a huge number of predominantly young users spread across the globe…
In recent years, video has become increasingly prominent on Facebook, with the company’s own data revealing that watching video content accounts for half the time spent on the platform…
One of the most important measures of social media performance for publishers is click-through rate (CTR)…