One of the most important measures of social media performance for publishers is click-through rate (CTR)…
Social media has presented businesses with a unique opportunity. An entire generation of readers use Facebook as their primary means of discovering products and services…
2020 was an unprecedented year in many ways. What aspects were most challenging for publishers? How did the events of 2020 impact publisher priorities…
Should we reshare content on Facebook? How much should we reshare? How does resharing impact performance? If you’ve ever asked any of these questions, this guide is for you.
It’s arguably one of the biggest secrets in social media publishing: Posts are routinely being penalized by Facebook algorithms for posting…
With Instagram on the rise as a news source for audiences, publishers are asking a simple yet critical question: When is the best time to post on Instagram? We reveal hourly…
While Facebook remains the staple of most publishers’ social media strategy, many publishers are now tapping into the potential of…
2020 has been an extraordinary year for news so far, with certain breaking stories upending and dominating worldwide media in…
It has never been more critical for publishers to save costs. Fortunately, certain strategies can be implemented in just weeks to help publishers…
Our Data Science team sought to understand why certain publishers saw their social traffic reach new heights during the pandemic, while..