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Echobox White Paper

2024 Social Media Benchmarks: Instagram

How many impressions, likes and comments do publishers achieve on Instagram?

Instagram’s popularity is booming, with around 2 billion monthly active users.

It’s no surprise, therefore, that publishers are focusing more and more of their attention on the platform. To get the best results, however, benchmarks are a vital guide.

Download our 2024 Instagram benchmarks and find out how your Instagram performs.

  • How much enagement do publishers see in your region?
  • How effective is video at driving engagement?
  • Which share type produces the most comments?