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Echobox White Paper

2021 Publisher Benchmarks: Facebook CTRs


Organic Facebook click-through rates for publishers and media groups

Assessing the performance of Facebook shares in generating click-throughs is a vital part of determining the success of a social media strategy. But how do you know if your CTRs measure up? What CTRs are your peers achieving?

We’ve analysed 6.5 million organic Facebook posts from 500 publishers worldwide to establish CTR benchmarks for shares across content verticals, publisher type, language and more.

Find out how your shares compare.

  • How do your CTRs compare?
  • Which content verticals have the highest CTRs?
  • What impact does A/B testing have on CTRs?
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