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Echobox White Paper

The Ultimate Collection of 2023 Social Media Benchmarks


An analysis of average CTR and social pageviews from Facebook, Instagram, Twitter and LinkedIn

Social media benchmarks are a necessity for any business looking to evaluate their performance on social media platforms. But accurate benchmarking data is often hard to come by.

We’ve produced a number of benchmark reports outlining business’ performance on major social media platforms. Now, all our 2023 benchmark data and analysis is available in this ultimate collection. Download the white paper to discover average CTRs for organic Facebook posts, and the portion of referral traffic driven from Instagram, Twitter and LinkedIn.

  • What is the average CTR for organic Facebook posts in 2023?
  • Which content verticals perform best on Instagram?
  • Which languages perform best on Twitter?
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