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Echobox White Paper

AI and email performance

A scientific analysis of how Echobox increases email performance

Fully integrated AI is what sets Echobox’s email platform apart from the rest, and nowhere is this more evident than in the personalization of emails.

Echobox places automatic personalization at your fingertips, delivering significant performance gains for all manner of email communications.

How big are these performance gains? We looked at the impact of AI curated content selection, content ordering and send timing on click rate.

  • How much of a difference can personalization make to email click rates?
  • How does personalization compare with audience-wide optimization?
  • Does personalizing send times increase click rates for email?