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Echobox White Paper

Do personalized send times increase newsletter open rates?

A data-driven analysis on newsletter engagement

There are myriad ways in which emails can be personalized, each designed to achieve different results.

For an optimized open rate, using AI technology to personalize send times on a per-subscriber basis can achieve strong results. But just how effective is it compared to audience-wide optimization or no optimization at all?

In this white paper, we quantify the performance benefit of send time personalization on open rates.

  • How do an individual's reading habits affect open rate throughout the day?
  • How much can send time personalization increase open rates?
  • How does send time personalization compare to audience-wide optimization?