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Echobox White Paper

Does personalizing the order of email content increase click rates?

An analysis of how individually tailored content order affects email engagement

Many brands are experimenting with email personalization to offer readers a more tailored experience. Personalizing the order of content offers a flexible means of customizing emails to different subscribers while, at the same time, retaining a degree of uniformity for editorial or advertising purposes.

But what impact can this sort of personalization have on email engagement? We partnered with two publishers to understand how content order personalization impacts email click rates.

Read on to find out more.

  • Does optimizing content ordering increase click rates?
  • What impact can email personalization have?
  • How can email automation boost performance?