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Echobox White Paper

Does personalizing the order of email content increase click rates?

An analysis of how tailoring content order to each subscriber affects email engagement

Many brands are experimenting with email personalization to offer readers a more tailored experience. Personalizing the order of content offers a flexible means of customizing emails to different subscribers while, at the same time, retaining a degree of uniformity for editorial or advertising purposes.

In order to analyze the impact of content order personalization, we conducted an in-depth study of two email campaigns from large publishers in Europe and North America, to understand how it affects unique click-rates.

Read on to find out more.

  • How do optimized and personalized content curation differ?
  • What is the effect of content order optimization and personalization on click rates?
  • How can AI help publishers achieve higher click rates from email?