Instagram is one of the best social media platforms for gaining brand exposure, with a huge number of predominantly young users spread across the globe…
We all know the commercial importance of social media in the sports business. Whether it’s community building, merchandizing, match updates or brand awareness…
For many social media managers, nights and weekends are periods of relative quiet when it comes to posting to Facebook. Most businesses focus their efforts between Monday and Friday for obvious reasons…
Sport1 is one of Germany’s leading free-to-air sports channels, broadcasting across Germany, Austria and Switzerland. Sport1 has developed a significant…
Image overlays — the addition of text over an image, also known as a text overlay — on Facebook are intended to be a great way to capture audience attention or establish brand identity at a glance…
Hashtags have become synonymous with Twitter perhaps more than any other social media platform, but what benefits do they confer? Do hashtags drive clickthrough traffic?
Organic A/B testing on Facebook is a feature unique to Echobox that can bring huge benefits for businesses looking to get the most out of their social media strategy…
Social media has presented businesses with a unique opportunity. An entire generation of readers use Facebook as their primary means of discovering products and services…
Should we reshare content on Facebook? How much should we reshare? How does resharing impact performance? If you’ve ever asked any of these questions, this guide is for you.