Knowing what appeals to audiences is a key part of any business’ successful social media strategy. A/B testing, therefore, is a powerful tool that can help build an in-depth picture of how audiences engage with content.

Echobox is the only social media publishing tool that has a built-in A/B testing feature for organic Facebook posts. Our data scientists have analyzed hundreds of thousands of A/B tests from some of the largest brands on the planet, and we’ve drawn on their expertise to produce a detailed guide on how to get the most out of A/B testing.

Download our guide to discover how to test more effectively and optimize your social media traffic.