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Echobox White Paper

Should publishers use emojis on Facebook?


Take a data-driven approach to emoji use on social media

Emojis are an important aspect of communication on social media, with an estimated 5bn used every day across Facebook’s services alone. But how can publishers successfully incorporate emojis into their social media strategy?

Using a dataset of 5m posts from news publishers around the globe, we’ve conducted a comprehensive study to answer the question: Does using emojis in Facebook share messages increase referral traffic?

Download our white paper to discover our findings and gain actionable insights to boost your social media traffic.

  • What is the optimal number of emojis?
  • Which types of emoji perform better?
  • Where should emojis be positioned?
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