Muchas marcas están experimentando con la personalización del email para ofrecer a los lectores una experiencia más personalizada…
Since Twitter removed open API access, companies around the world have been struggling to formulate a response. Even for a…
In 2023, Echobox is releasing its own website tag, designed specifically to be used in conjunction with all Echobox products.…
The benefits of email newsletters are well known: increased subscriptions, decreased churn, collecting first party data, no social media algorithms to battle against…
Targeted personalization is one of the main factors that makes email newsletters such an attractive proposition for businesses. Compared to social platforms…
Creating engaging email newsletters is one of the most effective strategies for businesses to support revenue diversification and break the…
Over 4.5 billion people use social media. This gives social media managers theoretical access to over half of the world’s population, and the numbers are only increasing…
Year on year, the number of people using LinkedIn grows; and year on year, more publishers are coming round to the potential of the platform, not only for recruitment, but for marketing…
Twitter has undergone a period of significant change since it was brought under new ownership. From a paid-for model for blue tick verification to the demise of Moments, the platform is iterating…
An important measure of social media performance for businesses is click-through rate (CTR), or the rate at which readers click on an organic social media post through to a business’ website…