For the past few years, TikTok has been the platform at the cutting edge of social media, with a rapidly growing, young cohort of users…
Industry-wide, publishers’ referral traffic from Facebook has been declining. This has obviously led to some anxiety as to the causes…
2022 was a challenging year for many publishers, between the pressures of an increasingly hostile Facebook, upheaval at Twitter and global economic uncertainty. Despite this, there remains cause for optimism.
In April, Elon Musk’s Twitter introduced new paid tiers for developers, which demand a fee for sharing content onto Twitter.…
This is a guest post from content intelligence platform for publishers, Chartbeat. It is part 2 of our latest 2-part…
Since Twitter removed open API access, companies around the world have been struggling to formulate a response. Even for a…
In 2023, Echobox is releasing its own website tag, designed specifically to be used in conjunction with all Echobox products.…
Year on year, the number of people using LinkedIn grows; and year on year, more publishers are coming round to the potential of the platform, not only for recruitment, but for marketing…
Twitter has undergone a period of significant change since it was brought under new ownership. From a paid-for model for blue tick verification to the demise of Moments, the platform is iterating…
An important measure of social media performance for businesses is click-through rate (CTR), or the rate at which readers click on an organic social media post through to a business’ website…