Echobox Team

Here's how to A/B test on Facebook

We all like to think that we know what our audience wants, and by and large we may be right. But often, our audience responds to subtleties that they may not even be aware of. The truth is, what we find visually appealing and why is nigh on impossible to properly define…

Ever looked at your Facebook post and wondered: Am I doing this right?  Facebook is by far the most important…

5 expert tips for better newsletters

Newsletters are experiencing something of a boom. This probably isn’t news to you. For the better part of a decade now, publishers have figured digital subscriptions to be a far more reliable source of revenue than advertising…

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