Email journeys is our latest feature for Echobox Email in a year packed full of them. Simply put, journeys allow you to create custom emails that are automatically delivered to your subscribers when they hit a certain milestone.
It’s a really simple way of creating more touch points with your subscribers, showing them a bit of love and maybe even upselling them to that VIP premium subscription tier.
So, without further ado, here are four things you should do with journeys in Echobox Email right now!
1. The welcome series
We’d all like to think that newsletter subscribers are intimately familiar with our brand, but that is generally an assumption rather than a fact.
In reality we’ve all subscribed to newsletters off no more than passing interest or a really good article. Regardless of why someone has subscribed, the fact they have means that in that moment they’re thinking about you, making it the perfect moment to get more of your content in front of them. That’s why a welcome series can be really beneficial.
You can configure email journeys to send new subscribers special newsletters that really promote your brand and content, showcasing your best articles and deepening your relationship with them when you’re already top-of-mind. Striking while the iron’s hot can really set the stage for future engagement (if you’ll forgive the mixed metaphor).
How do I set up a welcome series? |
2. The countdown email
Echobox Email’s email journeys functionality was designed to be as flexible as possible to allow for as many use cases as possible. Sending countdown emails is a great example of this flexibility in action.
In other email solutions, journeys take the form of logic trees with branches sprouting off in every direction. Think of an email series that counts down to a specific event like the Oscars or the Olympics. These are excellent at keeping interested readers engaged over a prolonged period. But logistically they can be challenging.
If your series contains any content that’s time-sensitive, such as an event (“10 days to go…!”), you need to make sure that subscribers who entered a journey at different stages see the same content at the right time. With 10 days to go, a subscriber enrolled on that date should be delivered the same content as a subscriber who enrolled from the start.
With other solutions this means baroque logic trees with dense webs of if/then statements, which, if you’re anything like me, are a nightmare.
Echobox Email makes these flexible journeys simple. You can add entry criteria to each step of the journey, giving you total flexibility over where subscribers can enter and what they receive.
How do I set up a countdown journey? |
3. The promotional email
Along with death and taxes, another of life’s certainties is that everyone loves a good promotional offer.
Email journeys can provide the perfect method for creating personalized offers to subscribers. For example, if you offer a tiered subscription model, you could automatically send promotional offers to subscribers that have been highly engaged after 6 months.
Or why not get even more refined and send different promotional offers to subscribers on their birthdays? Journeys are endlessly flexible. You can combine any number of data points and criteria to create journeys that fit you and your goals. The only constraints are your data and your imagination.
How do I create an up-sell campaign? |
4. The re-engagement campaign
Sometimes subscribers need a little nudge to get them back in the flow with your newsletters. And a re-engagement campaign is the perfect way to do it. By implementing an automated email journey you can encourage low-engaging subscribers to return to the fold. Make sure that no one falls through the cracks and fight to retain as many subscribers as possible.
How do I set up a re-engagement campaign? |
A well-crafted email journey with the right email sent at the right time can turn an unsubscribe into an upsell. So if you haven’t started using journeys yet, what are you waiting for? And if you don’t use Echobox Email, get in touch with us. Find out more about how you can transform your newsletter strategy today.
