Industry-wide, publishers’ referral traffic from Facebook has been declining. This has obviously led to some anxiety as to the causes…
2022 was a challenging year for many publishers, between the pressures of an increasingly hostile Facebook, upheaval at Twitter and global economic uncertainty. Despite this, there remains cause for optimism.
Last time we published a Q&A, we put the spotlight on some of the people behind the Echobox product –…
Muchas marcas están experimentando con la personalización del email para ofrecer a los lectores una experiencia más personalizada…
Since Twitter removed open API access, companies around the world have been struggling to formulate a response. Even for a…
In 2023, Echobox is releasing its own website tag, designed specifically to be used in conjunction with all Echobox products.…
The benefits of email newsletters are well known: increased subscriptions, decreased churn, collecting first party data, no social media algorithms to battle against…
Targeted personalization is one of the main factors that makes email newsletters such an attractive proposition for businesses. Compared to social platforms…
Creating engaging email newsletters is one of the most effective strategies for businesses to support revenue diversification and break the…
Over 4.5 billion people use social media. This gives social media managers theoretical access to over half of the world’s population, and the numbers are only increasing…