Email newsletters’ capacity for personalization make them one of a business’ strongest tools to develop enduring relationships with readers…
Hearst Italia is one of the foremost magazine publishers in Italy, with a broad range of famous brands in its portfolio including Elle, Esquire…
For the past few years, TikTok has been the platform at the cutting edge of social media, with a rapidly growing, young cohort of users…
2023 is the year of artificial intelligence. The surge in interest in AI technology this year has led to a…
Presenting the right content in the right order at the right time is vital to creating successful email newsletters that increase reader engagement and retention…
Creating engaging email newsletters is one of the most effective strategies for businesses to support revenue diversification and break the hold of social media algorithms…
Industry-wide, publishers’ referral traffic from Facebook has been declining. This has obviously led to some anxiety as to the causes…
2022 was a challenging year for many publishers, between the pressures of an increasingly hostile Facebook, upheaval at Twitter and global economic uncertainty. Despite this, there remains cause for optimism.