News publisher workflow automation is the key to maintaining a 24-hour presence and dominating social media. Todo Noticias (TN), Grupo ClarĂnâs leading 24-hour news channel in Argentina, was struggling to balance the intense demands of producing labor-intensive audiovisual content with the never-ending task of social media management.
The result of their manual process was a massive drain on time. They needed radical news publisher workflow automation to free up their team and maximize the value of their 20 million combined followers.
đ© The pain point: High labor costs for high-quality content
TNâs social media strategy is sophisticated, adapting content for each platformâfrom current affairs on Facebook to international content with strong images on Instagram. However, this tailored approach came at a steep cost in labor.
As Federico Aikawa, TNâs Social Media Lead, explained, the problem was acute: âOur team mainly produces audiovisual content, which usually takes a lot of work and is very time consuming.â
Previous attempts to streamline using manual schedulers like Hootsuite and Zapier failed to save enough time. TN needed a solution that would not just schedule, but intelligently optimize, allowing the team to focus on their core mission: creating high-quality video content.
đ§ The game-changer: Evergreen reshares and instant analytics
TN implemented Echobox Social for its pioneering AI-powered news publisher workflow automation. The allure was clear: “A major reason for adopting Echobox was simply that Echobox is already a standard within the media industry because of the solutions it offers.â
Echobox Social automated the complex publishing process by pulling content from RSS feeds and using cutting-edge AI to identify the right content to post at the right time, boosting CTR and engagement instantly.
The intelligence gained from the platform was equally valuable. Aikawa noted: âOne of the big benefits of Echobox is the analysis of metrics. Itâs really important to us and allows us to have better data on the content that derived more traffic or had more interactions.â
These insights led TN to effectively employ the “Evergreen” tag, allowing the system to automatically reshare their best-performing content. Aikawa was amazed: âItâs amazing. We can see which posts performed better and then weâre able to easily republish that content as Evergreen.â TN even found that the second or third reshare often drove more traffic than the first post!
đ„ł The big win: Huge time savings and boosting traffic
The efficiencies delivered by the news publisher workflow automation were astounding. In just a short period, the time savings were equivalent to hiring 11 full-time employees:2
| Key Performance Metric | The Improvement |
| Work Automated Daily | 88 hours |
| Overall Pageviews | Increased by 29% |
| Twitter Engagement | Increased by 32% |
These efficiencies are now directly enabling TNâs strategic goals. “A significant part of our strategy is focused on achieving more interactions and views for our videos,â said Aikawa, âso itâs really important that Echobox can take care of publishing and republishing content for us.â
For Aikawa, the result is simple: âFor us, the big benefit lies in simplifying workflows and saving people’s time. Itâs been very useful for us.â
đ Ready to gain 11 extra employees using news publisher workflow automation?
If your small team is struggling to keep up with the demands of a 24-hour news cycle and complex content creation, TNâs story proves that intelligent news publisher workflow automation can free up your team and unlock huge performance gains.
Download the full case study for all the insider info on how they achieved an astonishing 88 hours of savings daily!
