Email does a lot of heavy lifting for news organizations. With both editorial and marketing requiring the use of an…
If you’re sending newsletters or marketing emails, you’ll probably have done some kind of email segmentation. But what exactly are its benefits? And what are its limitations? What is email segmentation? Segmentation takes that big list of subscribers you have and lets you break it down into groups. And with these groups, you can make
Newsletters remain a focus of many publishers. But crafting compelling newsletters and managing email blasts can be time-consuming. That’s where…
Among the most significant social media events of 2024 is the growing number of people leaving X. And the major…
Since our last Facebook benchmarks report around a year-and-a-half ago, much has changed. Our first benchmarks report…
Email journeys is our latest feature for Echobox Email in a year packed full of them. Simply put, journeys allow…
Few things better illustrate the tensions that exist between the world’s largest social media platform and news publishers than a story that emerged in June of 2024…
Update, December 11th 2024: In the last month or so, publishers have seen a return to falling Facebook traffic, impressions…
Some of the largest publishers in the world have a problem when it comes to optimizing their newsletter email performance:…
A version of this article was first published on the INMA blog If you’re suffering from low engagement on…