Year on year, the number of people using LinkedIn grows; and year on year, more publishers are coming round to the potential of the platform, not only for recruitment, but for marketing…
Twitter has undergone a period of significant change since it was brought under new ownership. From a paid-for model for blue tick verification to the demise of Moments, the platform is iterating…
An important measure of social media performance for businesses is click-through rate (CTR), or the rate at which readers click on an organic social media post through to a business’ website…
Many email marketing platforms and email automation solutions exist today. But how do they stack up in terms of performance? …
Instagram is one of the best social media platforms for gaining brand exposure, with a huge number of predominantly young users spread across the globe…
For financial services, social media is not just a way to advertise new products and build trust with customers. Social media also functions as a platform with which to safeguard against new forces…
Social media and the tech industry go hand-in-hand. Top tech brands use social media to trail products, new releases and competitions, and interact with their audience…
More than ever, television and radio broadcasters need and rely on social media. Each social platform has its own unique advantages: when it comes to sheer reach, there’s nothing that can touch Facebook…
Social media is one of the most important allies for publishers, enabling them to reach and engage readers at scale and connect with new audiences. Prominent news and magazine titles use social…
We all know the commercial importance of social media in the sports business. Whether it’s community building, merchandizing, match updates or brand awareness…