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Echobox White Paper

How to make the most of your social media

Data-backed recommendations for magazine publishers and news outlets

Social media is one of the most important promotional tools for magazine publishers and news media, with free and easy access to billions of potential readers.

With fierce competition for attention, understanding how to maximize the reach and engagement of your posts is vital.

In this guide, we’ll look at some of the most effective methods of increasing the performance of your posts, all derived from thorough data analysis and rigorous scientific testing.

  • How can publishers produce the best results on Facebook?
  • Which post formats should you use?
  • What are simple ways to increase clicks and engagement?