Today we announce the world’s first Facebook Grader for publishers! 

The Facebook Grader by Echobox is a Facebook Page analysis tool that any publisher can use, free of charge, to analyze page health and detect new traffic opportunities. Based on the findings from our latest research into Facebook algorithms, the Facebook Grader measures how effectively Facebook posts are generating traffic for a publisher. The tool analyzes three key aspects critical to Facebook Page health: share spacing, share volume and share timing

Publishers can use the Facebook Grader to request an unlimited number of reports (to analyze their own Facebook Pages, to re-evaluate a Facebook Page’s performance over time, or even to assess competitors’ Facebook Pages). Simply enter the URL of the Facebook Page you want to analyze, and instantly receive a comprehensive report on the page’s health scores and traffic potential.

Try the Facebook Grader now

We’ll send you a snapshot of recent Facebook share activity with examples of shares that may have been detrimental to performance. With this detailed Facebook Page analysis, publishers can clearly identify which areas of their posting strategy require immediate attention. The Facebook Grader report also includes actionable recommendations for immediate improvement and can be shared with anyone. Over time, we’ll continue to enhance the Facebook Grader with the latest data on Facebook algorithms and traffic trends.

What can publishers learn from the Facebook Grader?

With a comprehensive Facebook Page analysis from the Facebook Grader, publishers can answer questions like: 

  • Are we being penalized by Facebook for sharing at the wrong intervals? When is this penalization happening?
  • Are we sharing enough content throughout the day?
  • When should we post on Facebook? When are peak traffic times for us? Are we posting enough content at these times?
  • Are our competitors’ Facebook Pages healthier than ours? Where are their performance gaps?
  • How much content do my competitors share on Facebook? What are their sharing patterns?
  • When are our competitors’ peak Facebook traffic times? How do they compare to our peak times?

These are just some examples of the valuable insights publishers can access with the Facebook Grader. Below we’ll examine a few different ways the Facebook Grader can be used. 

Analyze the spacing of shares with the Facebook Grader

One key factor determining how well a Facebook Page performs, and how much traffic shares will drive, is the spacing of shares. 

How exactly does share spacing affect traffic?

To achieve maximum reach and visibility, posts must appear often in the News Feed. But when you don’t space your shares sufficiently, Facebook penalizes you. As a result, Facebook will not display your posts as often in the News Feed, leading to reduced reach and traffic for your posts.

It’s critical to understand the effect of share spacing, as we’ve found that Facebook penalizes publishers not only for posting too frequently, but also for posting too infrequently, and the thresholds for what Facebook considers “too frequent” or “too infrequent” vary by publisher. 

Share spacing is therefore a complex aspect of Facebook performance but one that can have a significant positive impact on post visibility and Facebook traffic when managed correctly. 

Visit the Facebook Grader now to find out how well your shares are spaced and if you’re missing out on traffic due to penalties from Facebook.

Example of share spacing report from the Facebook Grader by Echobox

Use the Facebook Grader to test share volume

The amount of content you share throughout the day on Facebook, or share volume, is another key factor in performance. It’s important to keep your Facebook audience engaged by sharing enough content (without falling into the share spacing trap mentioned above and risking penalization).

If you don’t have enough new content to share, don’t fret – even resharing your existing content can be a powerful way to boost traffic levels and keep followers engaged.

The Facebook Grader analyzes your share volume to determine if you’re publishing enough content on your Facebook Page to maximize traffic. It will also show you any cases of missed traffic opportunities where more content should have been shared.

Example of share volume report from the Facebook Grader by Echobox

Evaluate the timing of shares with the Facebook Grader

Publishers can also use the Facebook Grader to analyze the timing of shares to see if content is posted during peak traffic times, when large portions of their audiences are on Facebook.

Peak times are critical, as they are different for each publisher and each Facebook Page, and can constantly fluctuate depending on post topic, audience behavior and larger trends. Sharing content during these peak times will help more followers see your content, thereby boosting engagement, reshares and traffic.

You can use the Facebook Grader to analyze the timing of your posts and see if they were published during your page’s peak times.

Example of share timing report from the Facebook Grader by Echobox

Competitive Facebook Page analysis: how do competitors’ Facebook Pages perform?

While the Facebook Grader is a valuable tool for publishers to assess their own Facebook Page health, it can also be used to see how your peers are sharing on Facebook. Simply request a Facebook Grader report on any Facebook Page you’d like to evaluate, and discover how your own sharing patterns stack up against your competitors’ sharing strategies. 

Use the Facebook Grader to analyze how other publishers of your size and vertical are posting on Facebook. How much content are they posting? How often do they post? When are their peak times? Or use the Facebook Grader to determine which leading publishers have perfect Facebook Page health, and take a tip from their playbook to inspire your own Facebook strategy.

Why Facebook Page analysis is vital for publishers

Social media is an important channel for publishers to distribute content, reach new readers and engage their audiences. Among social networks, Facebook in particular accounts for the lion’s share of traffic: it generates nearly 14% of all traffic to publishers’ websites, making it the most important social network for many publishers. 

But as most will agree, there’s an art and science to publishing content that captures audience attention and drives clicks, and a Facebook strategy that works well for one publisher won’t necessarily work for another. Though Facebook presents many opportunities for traffic gains, there are also invisible pitfalls that can result in significant traffic loss: sharing too much or too little, at the wrong intervals, and at the wrong time of day, just to name a few.

This is where Facebook Page analysis comes in. It’s critical for publishers to understand holistic Facebook Page performance beyond the metrics on an individual post. Having an overarching view of your Facebook Page’s health can help you diagnose larger issues and trends that may be affecting your Facebook traffic. In turn, this knowledge can help you refine your Facebook sharing strategy to maximize traffic. 

What makes the Facebook Grader unique?

Echobox teams have spent years studying and reverse-engineering Facebook algorithms to optimize every aspect of social media publishing. With the Facebook Grader, any publisher can now sample Echobox intelligence for their Facebook Page based on estimates of their sharing patterns. For more granular and accurate insights, publishers should use Echobox.

While Facebook provides certain post performance metrics, publishers have never been able to see how their shares are affected by Facebook algorithms – until now. The Facebook Grader is the world’s first tool to put this level of Facebook Page analysis into publishers’ hands. 

How can I get a Facebook Page analysis from the Facebook Grader? 

Ready to go? As long as you’re a publisher who shares multiple posts on a daily basis, you can use the Facebook Grader for free. Just visit the Facebook Grader, enter the URL of the Facebook Page you wish to analyze, and remember to select the page’s timezone so we can make accurate timing evaluations. Once the analysis is complete, you’ll receive an email with your comprehensive Facebook Grader report. That’s it! Try it now, and tweet us @EchoboxHQ to let us know what you think.

Learn more about Echobox, or request a demo today:

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