Publisher workflow efficiency is critical for legacy media giants like Le Figaro, France’s oldest daily paper and second most visited media website. With a vast digital presence, Le Figaro must continuously publish a high volume of tailored content across multiple social platforms to drive subscriptions, improve brand image, and inform its audience.
The challenge was scaling this operation: how could they maintain this high output and platform-specific strategy without exhausting their social media team and journalists? They needed a single solution that revolutionized their publisher workflow efficiency.
😩 The pain point: High volume, low efficiency
Le Figaro’s social media goals are complex, requiring tailored strategies for platforms like Facebook, LinkedIn, TikTok, and Twitter. This means a continuous abundance of content must be published across numerous pages and accounts every single day.
Marie Amélie Putallaz, Head of Social Media at Le Figaro, explained the need for a tailored approach: “On a platform like Facebook or LinkedIn, we have an audience who knows us already, so we focus instead on showing them why a paid subscription could be beneficial… On platforms like TikTok, Snapchat or even YouTube, we focus more on introducing our brand to audiences who don’t know us at all.”
This necessary complexity meant the team previously used a mix of native tools and an internal system. The result was a time-consuming, fragmented process that urgently needed to be streamlined.
🧠 The game-changer: Centralized workflow and automation
Le Figaro chose Echobox, attracted by its publisher-specific design and time-saving features. The platform provided a single, centralized interface, which was key to unlocking publisher workflow efficiency.
Marie Amélie highlighted the difference this made for a multi-person team: “For a team of several people, Echobox’s centralized workflow is very enjoyable. Being able to create a post for Facebook and Twitter in the same interface is a real time-saver too.”
The new system not only streamlined posting across Facebook (where they can easily check, edit, and move posts) but also allowed them to automate Twitter fully. By letting Echobox automatically curate and post content at optimal times, the team ensured continuous coverage outside of business hours (publishing until 1 a.m. and restarting at 5 a.m.).
As Marie Amélie noted, the automation on certain channels was invaluable: “Having accounts, especially on Twitter, that are powered automatically at all times is super useful.”
🥳 The big win: Time savings and doubling impressions
The implementation resulted in massive gains in both efficiency and performance, proving the value of a centralized approach to publisher workflow efficiency:
| Key Performance Metric | The Improvement |
| Facebook Impressions | Increased by 144% |
| Facebook Engagement | Increased by 58% |
| Time Saved Daily | Equivalent to a full-time employee |
The enormous time savings were the primary reward. Marie Amélie estimates that using Echobox saves Le Figaro the equivalent of a full-time employee each day.
“The biggest benefits of Echobox for us are the time savings, organization and streamlined workflows,” she says. “Echobox enables us to be more responsive and productive because of the time saved. We are able to post a higher volume of content, and there are fewer errors as we can easily verify everything in Echobox.”
This increased productivity, combined with the AI-optimized timing, led directly to the explosive growth in reach and engagement, cementing Echobox as an essential tool for Le Figaro’s continued digital dominance.
🌟 Ready to save time and boost your impressions by 144%?
If your large editorial team is struggling with fragmented tools and high content volume, Le Figaro’s success proves that a centralized, intelligent solution is the answer to maximizing your publisher workflow efficiency.
Download the full case study for the blueprint on their streamlined process, details on how they automate Twitter, and all the insider info on how they more than doubled their Facebook impressions!
