AI email optimization is transforming the workflow for major global publishers. For Hearst Italia, one of Italy’s foremost magazine publishers…
Over the past 38 years, Groupe Sud Ouest (GSO) has cemented itself into the publishing landscape of France…
With traffic from social media becoming more and more unpredictable, Brit + Co decided to focus their attention on their newsletter offering…
Mumsnet is a distinctive hybrid of publisher and community platform and its newsletters reflect this unique USP, running the gamut from daily to weekly, user-generated to journalistic, editorial to commercial…
Email personalization is a gamechanger for publishers. Just ask Mumsnet. Mumsnet is a giant—and a gem—of the UK internet with…
Email does a lot of heavy lifting for news organizations. With both editorial and marketing requiring the use of an…
If you’re sending newsletters or marketing emails, you’ll probably have done some kind of email segmentation. But what exactly are its benefits? And what are its limitations? What is email segmentation? Segmentation takes that big list of subscribers you have and lets you break it down into groups. And with these groups, you can make
Newsletters remain a focus of many publishers. But crafting compelling newsletters and managing email blasts can be time-consuming. That’s where…
Email journeys is our latest feature for Echobox Email in a year packed full of them. Simply put, journeys allow…
Some of the largest publishers in the world have a problem when it comes to optimizing their newsletter email performance:…