AI social media scheduling for publishers is the only way to manage posting from multiple magazine titles effectively. Zinet Media, one of Spain’s leading publishing conglomerates with major titles like Marie Claire and Muy Interesante, needed to manage 17 million followers across multiple brands with one lean, centralized team.
Their challenge was to save massive amounts of time from manual scheduling while intelligently expanding the global reach of their flagship publications into alternative markets, like Latin America.
😩 The pain point: Manual chaos for a multi-title team
With a small team responsible for the social accounts of multiple high-volume brands, Zinet Media’s priority was finding a solution that guaranteed post success without demanding endless manual labor.
As Laura Sutil Berjón, Zinet Media’s Social Media Manager, explained, the problem was efficiency: “Since we have a fairly small team, we needed a tool that would help us to schedule our content more intelligently and according to AI calculations that would guarantee the success of all our posts.”
The opportunity to incorporate pioneering AI technology into their sharing strategy was irresistible. They were drawn to “Echobox’s much more intuitive system, the ability to use AI to choose posting times, as well as the possibility to automate all posts, even Instagram Stories.”
🧠 The game-changer: Automated global market expansion
Zinet Media implemented Echobox, which acts as a 24/7 data analyst and social media manager. Publishers simply upload articles via an RSS feed and let the AI handle the complex decisions: predicting virality, calculating optimal sharing times, and creating share messages.
The flexibility of Echobox’s AI social media scheduling for publishers also provided an opportunity for global growth. Marie Claire, Zinet Media’s most content-heavy publication, wanted to target the Latin American market, particularly for celebrity content.
Relying on AI-driven, automated posting, Marie Claire benefited from Echobox’s ability to analyze traffic sources and optimize accordingly, even across different time zones. The AI now posts specific content at times suitable for the Latin American audience, successfully expanding their reach.
The system’s simplicity also allowed for easy cross-departmental use: “Echobox is intuitive enough to be used across publications by journalists who aren’t social media specialists: The editors responsible for our different publications also use Echobox in the case of stories or breaking news.” Learn more about the technology behind this success at echobox.com/social.
🥳 The big win: Saving 39 hours and tripling traffic share
In just over six months, the results were stunning, proving the efficacy of intelligent AI social media scheduling for publishers:
| Key Performance Metric | The Improvement |
| Total Daily Hours Saved | 39 hours |
| Marie Claire Daily Hours Saved | 15 hours |
| Mia Social Pageviews Share | Increased by 267% |
| Muy Negocios Daily Visits | Increased by 66% |
The enormous time savings allowed Zinet Media to immediately focus on new growth areas, including launching strategies for Twitch and TikTok. The team is now dedicated to high-engagement tasks like creating interactive Stories and unifying their Instagram feed.
For Sutil Berjón, the plan is simple: “In the future, we intend to automate as much as possible because we see that this is what works.” She highly recommends Echobox to other multi-title groups, noting: “It makes the work of a social media manager much easier.”
🌟 Ready to save 39 hours daily with AI social media scheduling for publishers?
If your editorial group is struggling to manage multiple titles and needs to boost traffic while simultaneously expanding into new markets, Zinet Media’s success proves that intelligent automation is the only sustainable way to grow.
Download the full case study for all the insider info on how one title tripled its share of social pageviews!
