The publishing world moves fast, and for a venerable local powerhouse like The Kyoto Shimbun (founded way back in 1879!), staying ahead means dominating platforms like X (formerly Twitter). In Japan, X is a must-win platform, especially for reaching younger subscribers. The Shimbun knew this, boasting nearly 200,000 engaged followers.
But their traffic pipeline was suddenly put at risk. When X changed its developer tiers, the Shimbun’s in-house posting system became unreliable. Imagine publishing crucial articles only to find your tweets hadn’t gone out—an intolerable situation for a platform that directly feeds subscriptions. They desperately needed reliable social media automation.
😩 The pain point: When unreliable posting threatened revenue
For the Kyoto Shimbun, social media wasn’t just a bonus; it was critical infrastructure.
As Yoshiho Asai, Reporter and Editor, explains: “Social media is indispensable for the Kyoto Shimbun in terms of article traffic. In fact, many who read the articles end up paying for them, so we feel the benefits.”
They needed a partner to deliver robust, intelligent social media automation and unwavering support. Their old system was unreliable, and the stakes were too high to risk missed posts or lost traffic.
🧠 The game-changer: Hello, Echobox AI magic!
The Kyoto Shimbun made the decision to switch to Echobox, seeking seamless integration and peace of mind.
The key decider was Echobox’s superior integration with X, eliminating the old system’s limitations and giving them complete confidence that their content would always reach their massive audience.
But they gained much more than just reliable posting; they gained intelligent social media automation. Echobox’s AI doesn’t just queue content; it analyzes millions of data points to post the best content at the optimal time, even during off-hours.
Asai was thrilled with the coverage: “Echobox is so helpful. Echobox covers for us even late at night or early in the morning, and Echobox does all this while still optimizing our posting strategy.”
🥳 The big win: Kyoto Shimbun’s traffic glow-up
The impact of switching to true social media automation was immediate and impressive.
| Key Performance Metric | The Improvement |
| Traffic from Echobox (X) | A whopping 35% Increase (in the first month!) |
| Daily Time Savings | A fantastic 26 Hours |
Echobox’s AI-powered social media automation freed up valuable time—26 hours each day—that the Shimbun team could reinvest in strategic planning and content creation.
Asai sums up the transformation: “Echobox is amazing. The fact that we no longer need to worry about X is fantastic.” This success story is a testament to how intelligent social media automation and dedicated partnership can transform digital publishing.
