Publisher A/B testing is the secret weapon for audience insights and performance. Highsnobiety, the popular Berlin-based brand covering streetwear, fashion, and culture, knows its 2.4 million Facebook followers are vital for driving traffic. However, their manual workflow was slow, and they lacked a seamless way to discover what truly resonated with their global audience.
They needed a solution that would streamline cross-platform publishing and integrate advanced publisher A/B testing to inform their entire editorial strategy.
😩 The pain point: The clunky workflow and missing insights
Highsnobiety previously used SocialFlow and Facebook’s native tools, but the user experience was a major headache.
“The user interface of the previous solution was not the most elegant, and Facebook’s own tools are a nightmare to use, quite frankly,” says Miranda Unwin, Social Media Editor at Highsnobiety.
This complexity made managing a significant volume of cross-platform output — across Facebook, Twitter, Instagram, and others — a constant struggle. More importantly, without integrated testing, the social team was operating in the dark, unable to provide clear data on what headlines and images would drive maximum engagement.
🧠 The game-changer: Intuitive design and intelligent A/B testing
Highsnobiety switched to Echobox for its intuitive design and robust optimization features. The transition was “pretty seamless,” and the team saw immediate benefits.
One of the most valuable features was Echobox’s organic publisher A/B testing for Facebook—a tool unique in the market. The ability to test different headlines, messages, images, and videos is a major advantage. Unwin says the team uses the feature “all the time,” for nearly all posts that don’t require immediate sharing.
The insights gained from these A/B tests aren’t just for social; they feed directly back into their editorial planning: “It’s very helpful for both the social media team as well as the editorial team, as I can provide feedback for the website’s articles’ headlines and imagery,” Unwin notes.
Additionally, for off-hours and weekend posting, Highsnobiety uses Echobox’s AI-powered timing optimization to ensure evergreen content is shared at the best possible time slot when nobody is monitoring the desk. Learn more about the technology behind this success at echobox.com/social.
🥳 The big win: Traffic booms and time is reclaimed
After switching to Echobox, Highsnobiety observed immediate and sustained increases in performance:
| Key Performance Metric | The Improvement |
| Facebook Clicks | Increased by 43% |
| % Traffic from Facebook | Increased by 59% |
| Time Saved Weekly | 10+ hours |
The efficiency gains alone were transformational. Unwin confirmed the time savings: “I can say without a doubt that compared to posting directly on Facebook, I save hours every week. Echobox is much faster, much more intuitive.”
The combination of the intuitive workflow and the intelligence gained from publisher A/B testing provided a massive advantage. Unwin advice to other publishers is clear: “It’s extremely easy to learn, even for those unfamiliar with social media posting, and is a huge time saver.”
🌟 Ready to master publisher A/B testing and save 10 hours a week?
If your editorial team needs to drive more traffic and uncover powerful audience insights, Highsnobiety’s story proves that specialized publisher A/B testing and intelligent automation are the keys to unlocking massive growth.
Download the full case study for the details on how A/B testing informed their editorial strategy, and all the insider info on how they achieved a 43% increase in Facebook clicks!
