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Echobox White Paper

Should publishers use hashtags on Twitter?


Read our expert guide for using hashtags to increase pageviews from Twitter

Hashtags have become synonymous with Twitter perhaps more than any other social media platform, but what benefits do they confer? Do hashtags drive clickthrough traffic? Is there an optimal number or positioning? And if so, how does optimal hashtag usage vary for different types of publishers and content verticals?

Our data science team analyzed over 6.5 million Tweets in 8 languages to reach scientific, data-backed conclusions on whether publishers should include hashtags in their Tweets and the best ways to use them.

Read our white paper today to discover how to use hashtags effectively on Twitter to increase your referral traffic.

  • Discover how best to use hashtags on Twitter
  • What is the optimal number of hashtags?
  • Where should hashtags be placed?
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