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Echobox White Paper

Facebook’s penalization algorithm revealed


How Facebook secretly penalizes posts

It’s arguably one of the biggest secrets in social media publishing: Posts are routinely being penalized by Facebook algorithms for being posted at the “wrong” frequency. And most businesses are completely unaware.

When a company posts at certain frequencies (whether that’s too often or not often enough), Facebook algorithms appear to penalize that company’s Facebook Page. As a result, many are amassing “hidden” penalties that result in significant traffic and engagement opportunities being lost.

How are these penalties impacting businesses? Download our research to learn how post frequency affects Facebook traffic for leading news, lifestyle and sports content publishers.

  • How often should businesses post on Facebook?
  • How can companies find out if they’re posting too often, or not often enough?
  • Exactly how much traffic can businesses lose due to penalization?
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