One of the most important measures of social media performance for publishers is click-through rate (CTR)…
In the first of our two-part look at digital subscription strategies, we underscored the importance of habit formation in driving digital subscription growth.
In February of this year, The New York Times reported having reached an astonishing milestone: across print and digital, The…
As publishers’ social media strategies broaden to incorporate more platforms, understanding the dynamic patterns of social media usage is key…
Toward the tail end of 2020 we asked publishers across continents and content verticals to reflect on that momentous year…
Social media has presented publishers with a unique opportunity. An entire generation of readers use Facebook as their primary social platform to access the news…
With the rise in prevalence and popularity of image- and video-centric social platforms, many publishers are incorporating different content formats…
Curious about the Facebook algorithm and how it impacts your traffic? Watch this webinar exclusively for publishers on how to beat the Facebook algorithm…
There’s a little-known method for increasing the number of reactions, comments and clicks you receive on Facebook. This method is…
2020 was an unprecedented year in many ways. What aspects were most challenging for publishers? How did the events of 2020 impact publisher priorities…