St. Joseph Communications ensures 24/7 social coverage despite resource gaps
Learn how Canada’s largest magazine group is excelling on social media with a smaller team
St. Joseph Communications, publisher of popular and iconic Canadian titles like Maclean’s, Chatelaine, Today’s Parent and Flare, maintains a robust social media presence across multiple brands.
Previously, social media required significant time and guesswork from the group’s editors who were already facing resource constraints. By adopting an intelligent solution for social media publishing across platforms, St. Joseph’s editors now save time and achieve better results with their social content.
Read the case study to learn how artificial intelligence gives editors the upper hand.
- 40 hours saved weekly per news property
- Round-the-clock coverage on social media
“Echobox allows us to have an always-on strategy so that there’s always direction to our content on social, even if we’re not physically in the office. It helps with gaps we have in our workforce and our ability to cover social media in a 24/7 way.”
– Nadine Silverthorne, Director of Branded Content, Audience and Events at St. Joseph Communications