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Echobox Case Study

South China Morning Post boosts Facebook referral traffic by 56%


How is South China Morning Post taking social media traffic to new heights?

As Hong Kong’s newspaper of record, South China Morning Post is one of Asia’s most prominent English-language papers. To reach its global audience, SCMP relies on social media as a crucial distribution channel. But with a lean social media team, SCMP needed to streamline social media management across platforms to free up time for other high-impact activities.

Learn how SCMP embraced artificial intelligence for its social media strategy, resulting in increased referral traffic, major time savings and a 24/7 social presence without round-the-clock staffing.

Download the case study to learn more.

  • 56% increase in pageviews from Facebook
  • 50% increase in pageviews from Twitter
  • 3.9 full-time employees equivalent saved in time per day
    “SCMP’s Facebook following has grown 10x in the last 3.5 years. Echobox has been a part of that journey, helping us post our content in the most optimal way.”
    – Shea Driscoll, Social Media Editor at South China Morning Post
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