Echobox Case Study
La República increases traffic from Facebook by 33%
Learn how journalists at La República are saving time and boosting their content’s reach
Popular Colombian business daily La República used to post manually across social media platforms, but this left journalists with little time for content creation.
Seeking a better way, La República tapped into the power of artificial intelligence to optimize content curation and shares across social networks. Using a combination of AI-driven automation and journalist-guided posting, La República now saves its journalists time and achieves greater reach on social media.
Read the case study to learn how they do it.
- 33% increase in referral traffic from Facebook
- 42% better performance on shares made with Echobox
“Echobox is an essential tool in our daily operation that generates value. It saves us time, which facilitates our operations in generating and distributing content.”
– Diego Moreno, Technology and New Media Manager at Diario La República
