Echobox Case Study
Mumsnet transformed their newsletter workflow and increased open rates by 23% with Echobox
How did the UK's largest parenting forum turn its thousands of daily posts into newsletter gold?
Newsletters are the basis of Mumsnet’s audience growth and retention startegy. Leveraging the thousands of posts users share on the site each day, Mumsnet’s editors shared the best threads with subscribers through daily newsletters.
But personalization eluded them.
Mumsnet used Echobox’s AI automation to send each subscriber bespoke newsletters tailored to each individual’s interests to incredible results.
Download the case study and find out more.
- +23% open date compared to previous solution
- +15% click rate compared to previous solution
- Greater traffic throughout the site
“Nobody else offers what Echobox is offering. We spoke to a lot of ESPs and they all talk about personalization, but they don't really mean it. Echobox does, and it works.”
Matt Ellis, Head of Audience and Revenues at Mumsnet
