The publisher’s ultimate guide to A/B testing on Facebook
Read our data scientists’ expert tips for more impactful A/B tests
Knowing what appeals to audiences is a key part of any publisher’s successful social media strategy. A/B testing, therefore, is a powerful tool that can help publishers build an in-depth picture of how audiences engage with content.
Echobox is the only social media publishing tool that has a built-in A/B testing feature for organic Facebook posts. Our data scientists have analyzed hundreds of thousands of A/B tests from some of the largest publishers on the planet, and we’ve drawn on their expertise to produce a detailed guide on how to get the most out of A/B testing.
Download our guide to discover how to test more effectively and optimize your social media traffic.
- Learn best practice for conducting accurate and statistically meaningful A/B tests
- Discover A/B testing ideas to implement
- See examples of what leading publishers are testing