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Echobox White Paper

The publisher’s ultimate guide to A/B testing on Facebook


Read our data scientists’ expert tips for more impactful A/B tests

Knowing what appeals to audiences is a key part of any publisher’s successful social media strategy. A/B testing, therefore, is a powerful tool that can help publishers build an in-depth picture of how audiences engage with content.

Echobox is the only social media publishing tool that has a built-in A/B testing feature for organic Facebook posts. Our data scientists have analyzed hundreds of thousands of A/B tests from some of the largest publishers on the planet, and we’ve drawn on their expertise to produce a detailed guide on how to get the most out of A/B testing.

Download our guide to discover how to test more effectively and optimize your social media traffic.

  • Learn best practice for conducting accurate and statistically meaningful A/B tests
  • Discover A/B testing ideas to implement
  • See examples of what leading publishers are testing
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