Echobox Case Study
LaC Network drives 200% times more traffic from social media with Echobox than competitors
How did one of Italy's leading regional publishers transform their social performance
LaC Network is a leading Italian multimedia powerhouse with a diverse digital footprint across five news publications and a dedicated television network.
With a complex, multi-brand distribution flow, the network faced the challenge of coordinating a high volume of content across independent editorial teams. LaC Network turned to Echobox’s proprietary, AI-driven automation to eliminate content overlaps and respond instantly to shifting platform algorithms.
Learn how LaC Network leveraged Echobox’s technology to achieve rates of referral traffic from social media twice the industry average, whilst recovering valuable editorial resources for high-impact journalism.
- Huge increase in share of traffic from social
- Centralized social workflow across multiple brands
- Surge in performance for evergreen content
“I would definitely recommend Echobox: it is an essential solution for publishers and everyone should know about it.“
- Francesco Rende, Social Media and Digital Strategist at Gruppo Publiemme
