{"id":4512,"date":"2023-06-30T16:05:02","date_gmt":"2023-06-30T16:05:02","guid":{"rendered":"https:\/\/www.echobox.com\/techfood\/?p=4512"},"modified":"2023-06-30T16:07:47","modified_gmt":"2023-06-30T16:07:47","slug":"how-to-maximise-your-impact","status":"publish","type":"post","link":"https:\/\/www.echobox.com\/techfood\/blog\/how-to-maximise-your-impact\/","title":{"rendered":"How to maximise your impact (and compensation)"},"content":{"rendered":"<p>TL;DR &#8211; Work smart not hard!<\/p>\n<p><span style=\"font-weight: 400;\">Impact sits at the core of your career development, and is the biggest factor in deciding your level of responsibility, scope and compensation. Impact is the ability to have a measurable effect and deliver value to a squad and\/or your customers, either directly or indirectly. If you are in sales then your new revenue generated is effectively synonymous with your impact. If you\u2019re a software engineer your impact may take many different forms, but a similar example is you build features, which can be sold, to generate revenue. Caution: impact is often confused with productivity and we broke down this difference in an earlier <\/span><a href=\"https:\/\/www.echobox.com\/techfood\/blog\/your-productivity-doesnt-matter-but-your-impact-does\/\"><span style=\"font-weight: 400;\">blog<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to compensation, there\u2019s not necessarily a fixed 1:1 relationship with impact, as you will have to demonstrate sustained impact at a higher level in order to be rewarded for it financially. In the long term you will likely see something like this though:<\/span><\/p>\n<figure id=\"attachment_4519\" aria-describedby=\"caption-attachment-4519\" style=\"width: 503px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-4519 size-full\" src=\"https:\/\/www.echobox.com\/techfood\/wp-content\/uploads\/2023\/06\/how-to-maximise-your-impact-and-compensation-google-docs-2.png\" alt=\"\" width=\"503\" height=\"335\" srcset=\"https:\/\/www.echobox.com\/techfood\/wp-content\/uploads\/2023\/06\/how-to-maximise-your-impact-and-compensation-google-docs-2.png 503w, https:\/\/www.echobox.com\/techfood\/wp-content\/uploads\/2023\/06\/how-to-maximise-your-impact-and-compensation-google-docs-2-300x200.png 300w, https:\/\/www.echobox.com\/techfood\/wp-content\/uploads\/2023\/06\/how-to-maximise-your-impact-and-compensation-google-docs-2-150x100.png 150w, https:\/\/www.echobox.com\/techfood\/wp-content\/uploads\/2023\/06\/how-to-maximise-your-impact-and-compensation-google-docs-2-270x180.png 270w, https:\/\/www.echobox.com\/techfood\/wp-content\/uploads\/2023\/06\/how-to-maximise-your-impact-and-compensation-google-docs-2-370x245.png 370w\" sizes=\"(max-width: 503px) 100vw, 503px\" \/><figcaption id=\"caption-attachment-4519\" class=\"wp-caption-text\">Typically relationship between impact and compensation.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Maximising your impact comes with an element of personal choice! At many companies &#8211; Echobox included &#8211; once you reach a minimum threshold of impact, then if you are happy and your manager is happy, there is no compulsion to increase further. It might be that you don\u2019t want to increase your responsibility, scope and so on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you <\/span><i><span style=\"font-weight: 400;\">do<\/span><\/i><span style=\"font-weight: 400;\"> choose to increase your impact, then you give something to your company, and the company will give a proportion back in compensation, and other potential benefits like more work flexibility, trust, perks etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first thing you\u2019re going to need is lots of information and context. Here is an incomplete list of ways to go about that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build great relationships with your squad, other squads, with customers. Make sure to ask questions and understand where their challenges and pain points are.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand your company, product and squad vision and\/or roadmap.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over-communicate. <\/span><b>Public <\/b><span style=\"font-weight: 400;\">slack threads, emails, video calls, bumping into people in the office. Try to avoid private communication channels and direct messages as this creates knowledge silos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contribute to customer support tickets.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take part in customer calls or watch recordings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Listen or participate in the work conversations of your colleagues to make serendipitous discoveries.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take part in <\/span><a href=\"https:\/\/www.donut.com\/blog\/wfh-remote-donut-meetings\/\"><span style=\"font-weight: 400;\">donuts<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Participate in social events and discuss work just as much as non-work.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find out how your colleagues are feeling. What might be impacting their motivation?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find out what the leaders in your squad are struggling to find the time for.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take part in squad feedback retrospectives.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What was learnt from previous work and the impacts it delivered?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Read blogs to find out what challenges, and perhaps even solutions, other companies are having. Perhaps you\u2019ve unconsciously accepted existing problems as unsolvable.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What biases might we be able to identify in our decision making?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify and validate any assumptions made above.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Collecting this context and information tells us <\/span><b>why <\/b><span style=\"font-weight: 400;\">we might do something. It can lead us to feeling less productive at times, but that should be expected &#8211; remember, <\/span><b>productivity is not impact<\/b><span style=\"font-weight: 400;\">. We rush this process at our peril as bad information will lead us to making bad decisions. You should now be able to categorise potential work or tasks based on their potential impact and time sensitivity. For example, if a task would have significant negative impact if not completed today, we would categorise this as high impact and time sensitive, and something you likely want to work on immediately.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If we break these categories down into four quadrants, it allows us to introspect our selection process. It\u2019s an oversimplification from the nuances we face in the real world, but we should predominantly spend our time on high impact and time sensitive work, only then followed by high impact but not time sensitive work. We should avoid low impact and not time sensitive work altogether unless something in our information or context changes.<\/span><\/p>\n<figure id=\"attachment_4518\" aria-describedby=\"caption-attachment-4518\" style=\"width: 622px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-4518 size-large\" src=\"https:\/\/www.echobox.com\/techfood\/wp-content\/uploads\/2023\/06\/how-to-maximise-your-impact-and-compensation-google-docs-3-622x515.png\" alt=\"\" width=\"622\" height=\"515\" srcset=\"https:\/\/www.echobox.com\/techfood\/wp-content\/uploads\/2023\/06\/how-to-maximise-your-impact-and-compensation-google-docs-3-622x515.png 622w, https:\/\/www.echobox.com\/techfood\/wp-content\/uploads\/2023\/06\/how-to-maximise-your-impact-and-compensation-google-docs-3-300x248.png 300w, https:\/\/www.echobox.com\/techfood\/wp-content\/uploads\/2023\/06\/how-to-maximise-your-impact-and-compensation-google-docs-3-150x124.png 150w, https:\/\/www.echobox.com\/techfood\/wp-content\/uploads\/2023\/06\/how-to-maximise-your-impact-and-compensation-google-docs-3-370x305.png 370w, https:\/\/www.echobox.com\/techfood\/wp-content\/uploads\/2023\/06\/how-to-maximise-your-impact-and-compensation-google-docs-3.png 748w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><figcaption id=\"caption-attachment-4518\" class=\"wp-caption-text\">Impact vs time sensitivity priority matrix<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">An often undervalued behaviour is to continue updating information and context while working on any problem. It may be we start working on something we thought was high impact only to find out it was low impact after breaking the problem down. At this point we should consider stopping the task to avoid spending more good time after bad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once we have determined why and what to work on we also need to determine how. We should aim to iterate solutions, delivering as much value as possible for the smallest amount of effort each iteration. This approach is known under many abbreviations &#8211; for example KISS, \u201cLess is more\u201d, \u201cSimplicity is the ultimate sophistication\u201d and so on. At Echobox we call it \u201c90:10\u201d &#8211; aiming to deliver 90% of the value for only 10% of the effort, or at least as close as we can. Iterating in this way allows us to more regularly assess potential impact against other options. Once you\u2019ve completed work, don\u2019t forget to feed back anything you\u2019ve learnt into your information and context.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So far we\u2019ve introduced good rules of thumb for maximising your impact, but there are additional complexities in the real world to be aware of. Particularly related to high impact and not time sensitive work, into which most of your possible choices may fall.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When we work on something the impact may not be delivered immediately, which for engineering and product work is the default. If we build a new feature with the intention of creating revenue, its impact isn\u2019t delivered until the associated revenue is generated. That may take several months &#8211; or longer. An extreme zero-impact example to be avoided would be a small startup working on something that delivers impact only in 2 plus years. At the point the impact is delivered, the startup may already have gone out of business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more financially savvy readers might suggest using a <\/span><a href=\"https:\/\/www.investopedia.com\/terms\/d\/dcf.asp\"><span style=\"font-weight: 400;\">Discounted Cash Flow<\/span><\/a><span style=\"font-weight: 400;\"> analysis to compare such options. Unfortunately, once you consider the margin for error in your future cash flow, the estimate loses most, if not all, of its modelling value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A deeper dive on this problem is reserved for a future blog, but you can reasonably expect the younger a company or product is the sooner the impact needs to be delivered. If you ask a leader within your organisation over the timeframe in which they typically expect work to deliver the majority of its impact, you\u2019ll be off to a good start.<\/span><\/p>\n<figure id=\"attachment_4517\" aria-describedby=\"caption-attachment-4517\" style=\"width: 665px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-4517 size-full\" src=\"https:\/\/www.echobox.com\/techfood\/wp-content\/uploads\/2023\/06\/how-to-maximise-your-impact-and-compensation-google-docs-1.png\" alt=\"\" width=\"665\" height=\"435\" srcset=\"https:\/\/www.echobox.com\/techfood\/wp-content\/uploads\/2023\/06\/how-to-maximise-your-impact-and-compensation-google-docs-1.png 665w, https:\/\/www.echobox.com\/techfood\/wp-content\/uploads\/2023\/06\/how-to-maximise-your-impact-and-compensation-google-docs-1-300x196.png 300w, https:\/\/www.echobox.com\/techfood\/wp-content\/uploads\/2023\/06\/how-to-maximise-your-impact-and-compensation-google-docs-1-150x98.png 150w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><figcaption id=\"caption-attachment-4517\" class=\"wp-caption-text\">Company age vs impact ROI timeframe<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">These long impact delivery timeframes also make feedback processes much more challenging. How can we reliably remember the choices made 12 or more months ago that may or may not have delivered their impact today? How do we quantify the impact delivered, particularly if it was a marginal gain many years ago? During your career, you may only get a small number of opportunities to iterate on these particularly long-term decisions. These are questions reserved for future blog posts, but they are still worth being aware of.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So far we\u2019ve been considering impact primarily from a personal perspective. Consider that your impact influences and is influenced by those around you, in a recursive relationship. This is particularly important for leaders who intentionally trade-off some personal impact in return for their squad and company delivering more in total.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some further ways in which maximising your impact is unavoidably complicated:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recognising how risks, cost and potential impacts change over time. For example, do any factors compound over time?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Considering low probability but high cost events? For example a major security breach. How do we prioritise this kind of work?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to correctly value marginal gains over long periods? A historical example was the undervaluing of devops on long-term organisation impact. What other equally important factors are yet to be discovered or optimised?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understanding the motivation and emotional states of your colleagues and things you can do to help.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Long term there can be no substitute for experience and experimentation on your journey to maximise impact, particularly when it comes to managing these more complex considerations. This blog has hopefully allowed you to identify some quick wins in your own processes, and from there ask better questions to others in your organisation. You\u2019ll progress quickly and undoubtedly improve your impact if you\u2019re always humble, get feedback and consider the above.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TL;DR &#8211; Work smart not hard! Impact sits at the core of your career development, and is the biggest factor in deciding your level of responsibility, scope and compensation. Impact is the ability to have a measurable effect and deliver value to a squad and\/or your customers, either directly or indirectly. If you are in<\/p>\n","protected":false},"author":8,"featured_media":4519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"_uag_custom_page_level_css":""},"categories":[2],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to maximise your impact (and compensation) - Echobox Techfood<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.echobox.com\/techfood\/blog\/how-to-maximise-your-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to maximise your impact (and compensation) - Echobox Techfood\" \/>\n<meta property=\"og:description\" content=\"TL;DR &#8211; Work smart not hard! Impact sits at the core of your career development, and is the biggest factor in deciding your level of responsibility, scope and compensation. Impact is the ability to have a measurable effect and deliver value to a squad and\/or your customers, either directly or indirectly. 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