{"id":626,"date":"2020-03-19T14:50:00","date_gmt":"2020-03-19T14:50:00","guid":{"rendered":"https:\/\/www.echobox.com\/resources\/?p=626"},"modified":"2023-04-05T15:38:42","modified_gmt":"2023-04-05T15:38:42","slug":"6-news-trends-audience-development-teams-should-know-in-2020","status":"publish","type":"post","link":"https:\/\/www.echobox.com\/resources\/blog\/6-news-trends-audience-development-teams-should-know-in-2020\/","title":{"rendered":"6 news trends Audience Development teams should know in 2020"},"content":{"rendered":"\r\n

Keeping up with the latest trends in how people consume news and content is an ongoing challenge for Audience Development teams. Growing your audience and engaging them starts with understanding who they are, what they care about, and how they\u2019re getting information.<\/p>\r\n\r\n\r\n\r\n

Easy to say\u2026 harder to do. Luckily, a recent report from the Reuters Institute for the Study of Journalism (RISJ) provides some striking insights into how people access and consume news around the globe.<\/p>\r\n\r\n\r\n\r\n

Based on responses from more than 75,000 people across 38 countries, the latest version of the\u00a0Reuters Institute Digital News Report\u00a0<\/em>is \u201cthe most comprehensive ongoing comparative study of news consumption in the world,\u201d according to Professor Rasmus Kleis Nielsen, director of the RISJ.<\/p>\r\n\r\n\r\n\r\n

In case you missed the report\u2019s release or haven\u2019t had time to read through it all, we\u2019ve picked out the top 6 insights that Audience Development teams should know about how global audiences are consuming news content in 2020. You can\u00a0access the full version of the report here<\/a>.<\/p>\r\n\r\n\r\n\r\n

1. More than half of people prefer to get news through social media, search engines or news aggregators<\/strong><\/strong><\/h2>\r\n\r\n\r\n\r\n

Rather than first checking a publisher\u2019s website or opening a publisher\u2019s dedicated app to see the headlines, 55% of people say they prefer to get their news first on other platforms like search or social.<\/p>\r\n\r\n\r\n\r\n

This shift away from publisher sites and apps as a first point of contact illustrates the changing relationship between publishers and their audiences, and the importance of capturing audience attention \u201coff-platform\u201d where content is curated by algorithms. This is where artificial intelligence can provide a huge advantage to publishers, as an\u00a0AI-powered social media publishing platform like Echobox<\/a>\u00a0can drive more reach for your posts by continuously learning what works best with social platforms\u2019 algorithms, predicting social virality, and\u00a0optimizing posting times<\/a>. In other words, Echobox can help you to choose which content will resonate with which audience and at what time.<\/p>\r\n\r\n\r\n

\n\t<\/a>\t\t
\n\t\t
\n\t\t\t\"Best\t\t<\/div>\n\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\tRead more: When is the best time to post on Facebook?\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\tIs there really a\u00a0best time to post on Facebook?\u00a0Knowing the answer and being able to take action can significantly increase pageviews…\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\r\n\r\n\r\n

It should be noted that audiences in different regions are using social for news to varying degrees.\u00a0Chartbeat\u2019s latest insights report<\/a>\u00a0shows the extent to which publisher traffic from social platforms can vary depending on the region:<\/p>\r\n\r\n\r\n\r\n

\r\n
\"\"\r\n
Global social traffic data from Chartbeat\u2019s Q419 international audience engagement insights report<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n
\n\t<\/a>\t\t
\n\t\t
\n\t\t\t\"Social\t\t<\/div>\n\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\tRead more: What does post-pandemic social media look like? An analysis of audience trends\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\tWe partnered with Chartbeat to examine how the global pandemic has affected social traffic, namely the interactions and engagement across social media…\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\r\n\r\n\r\n

2. Young people spend their phone time mostly on social media apps<\/strong><\/h2>\r\n\r\n\r\n\r\n

Unsurprisingly, mobile phones are the most common device (69%) that people under 35 use to access news. But what exactly are they doing on their phones?<\/p>\r\n\r\n\r\n\r\n

The study tracked activity on the mobile phones of 20 people under the age of 35 and found that \u201ccommunication, social media, and web-browsing apps dominated the time spent,\u201d with the most time spent per day on the following apps (listed in order of time spent):<\/p>\r\n\r\n\r\n\r\n