{"id":6109,"date":"2021-01-13T13:00:41","date_gmt":"2021-01-13T13:00:41","guid":{"rendered":"https:\/\/www.echobox.com\/resources\/?p=6109"},"modified":"2025-12-12T13:14:10","modified_gmt":"2025-12-12T13:14:10","slug":"%f0%9f%96%b1%ef%b8%8f-linkedin-strategy-for-publishers-how-handelsblatt-achieved-333-more-clicks-and-saved-28-hours-daily","status":"publish","type":"post","link":"https:\/\/www.echobox.com\/resources\/success-stories\/%f0%9f%96%b1%ef%b8%8f-linkedin-strategy-for-publishers-how-handelsblatt-achieved-333-more-clicks-and-saved-28-hours-daily\/","title":{"rendered":"\ud83d\uddb1\ufe0f LinkedIn strategy for publishers: How Handelsblatt achieved 333% more clicks and saved 28 hours daily"},"content":{"rendered":"<p data-path-to-node=\"1\">LinkedIn strategy for publishers is essential for high-value brands in the business and finance sector. For Handelsblatt, one of Germany&#8217;s most prestigious daily newspapers, social media is a key lever in its paywall strategy. However, creating the quality content required to drive digital subscriptions is incredibly resource-intensive.<\/p>\n<p data-path-to-node=\"2\">The challenge was simple: How could they execute a sophisticated LinkedIn strategy for publishers \u2014 one that provided consistent, high-quality content 24\/7 \u2014 without consuming the entire editorial team&#8217;s time?<\/p>\n<div class=\"vlp-link-container vlp-template-default \">\n\t<a href=\"https:\/\/www.echobox.com\/resources\/case-studies\/handelsblatt-increases-linkedin-performance-by-333\/\" class=\"vlp-link\" title=\"Handelsblatt increases LinkedIn performance by 333%\"><\/a>\t\t<div class=\"vlp-link-image-container\">\n\t\t<div class=\"vlp-link-image\">\n\t\t\t<img style=\"max-width: 150px;\" width=\"150\" height=\"150\" src=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2021\/01\/Handelsblatt-increases-LinkedIn-performance-by-333-150x150.png\" class=\"attachment-150x150 size-150x150\" alt=\"Handelsblatt increases LinkedIn performance by 333%\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2021\/01\/Handelsblatt-increases-LinkedIn-performance-by-333-150x150.png 150w, https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2021\/01\/Handelsblatt-increases-LinkedIn-performance-by-333-370x370.png 370w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"vlp-link-text-container\">\n\t\t\t\t<div class=\"vlp-link-title\">\n\t\t\tHandelsblatt increases LinkedIn performance by 333%\t\t<\/div>\n\t\t\t\t\t\t<div class=\"vlp-link-summary\">\n\t\t\tWant the full story? Download the Handelsblatt case study now!\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n<h2>\ud83d\ude29 The pain point: Quality content vs. manual posting<\/h2>\n<p data-path-to-node=\"4\"><span class=\"citation-17 citation-end-17\">Handelsblatt shifted to a paywall model in 2018, making the quality of their social content \u2014 and their ability to publish it consistently \u2014 vital for building brand awareness and attracting paying subscribers.<\/span><\/p>\n<p data-path-to-node=\"5\">As Social Media Editor Steffen Meyer put it: &#8220;If you want to create quality content, you need time.\u201d<\/p>\n<p data-path-to-node=\"6\">Handelsblatt had previously managed its publishing manually and even tested other solutions, but nothing matched the needs of a major daily newsroom. The manual approach was too slow, and it failed to provide the constant coverage needed. They required a platform that offered intuitive publishing, a clear overview of multiple platforms, and a superior algorithm.<\/p>\n<h2>\ud83e\udde0 The game-changer: Full AI automation unlocks time<\/h2>\n<p data-path-to-node=\"8\"><span class=\"citation-16 citation-end-16\">Handelsblatt chose Echobox, initially testing the intelligent automation (&#8216;Autofeed&#8217;) on weekends before granting it a permanent, larger role.<sup class=\"superscript\" data-turn-source-index=\"2\">2<\/sup><\/span> The team eventually let the Autofeed take care of all posting to Facebook, Twitter, and LinkedIn, selecting which articles to share and when.<\/p>\n<p data-path-to-node=\"9\">This was the core of their new <b>LinkedIn strategy for publishers<\/b>: delegating repetitive tasks to the AI.<\/p>\n<p data-path-to-node=\"10\">The time saved allowed Steffen&#8217;s team to focus on strategic, high-value tasks. They now use Echobox Analytics to inform their decisions across platforms: &#8220;Echobox Analytics is really helpful to look at what was well-received on Facebook. We can use this knowledge for other social networks. For example, if a post worked well on Facebook, maybe it will work well on Instagram too,\u201d Steffen says.<\/p>\n<p data-path-to-node=\"11\"><span class=\"citation-15 citation-end-15\">They also tag high-performing content as &#8216;Evergreen,&#8217; ensuring that valuable stories can be automatically reshared later, guaranteeing a continuous presence even overnight and on weekends.<\/span> &#8220;We have <span class=\"math-inline\" data-math=\"24\/7\">24\/7<\/span> news on the Handelsblatt website, so it\u2019s important to have <span class=\"math-inline\" data-math=\"24\/7\">24\/7<\/span>\u00a0news on our social pages as well,\u201d Steffen adds. Learn more about the technology behind this success at <a class=\"ng-star-inserted\" href=\"https:\/\/www.echobox.com\/social\" target=\"_blank\" rel=\"noopener\">echobox.com\/social<\/a>.<\/p>\n<h2>\ud83e\udd73 The big win: Performance spikes and 3.5 FTEs saved<\/h2>\n<p data-path-to-node=\"13\">Embracing AI paid off spectacularly, especially for their core business platform:<\/p>\n<table data-path-to-node=\"14\">\n<thead>\n<tr>\n<td><strong>Key Performance Metric<\/strong><\/td>\n<td><strong>The Improvement<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-path-to-node=\"14,1,0,0\">LinkedIn Clicks (vs. native shares)<\/td>\n<td data-path-to-node=\"14,1,1,0\">Increased by 333%<\/td>\n<\/tr>\n<tr>\n<td data-path-to-node=\"14,2,0,0\">Traffic from LinkedIn<\/td>\n<td data-path-to-node=\"14,2,1,0\">Grew by 58%<\/td>\n<\/tr>\n<tr>\n<td data-path-to-node=\"14,3,0,0\">Editorial Time Saved Daily<\/td>\n<td data-path-to-node=\"14,3,1,0\">3.5 full-time employees (28 hours)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-path-to-node=\"15\">The time savings are &#8220;just immense,\u201d according to Steffen, amounting to roughly <span class=\"math-inline\" data-math=\"28\">28<\/span>\u00a0hours of work per day. This allows the team to devote extra time to essential activities like creating engaging native content for each platform and running special subscription offers.<\/p>\n<p data-path-to-node=\"16\">The massive <span class=\"math-inline\" data-math=\"333\">333<\/span>% boost in LinkedIn clicks validated their choice and proved the efficacy of their automated LinkedIn strategy for publishers. As Steffen concludes, the biggest advantage is simple: \u201cYou\u2019ll have more time to do journalism directly on social media, instead of spending your time posting journalism already done on the page.\u201d<\/p>\n<h2>\ud83c\udf1f Ready to achieve a 333% performance increase on LinkedIn?<\/h2>\n<p data-path-to-node=\"18\">If your publication is looking to drive subscriptions and reclaim valuable editorial hours, Handelsblatt\u2019s story proves that full AI automation is the most effective LinkedIn strategy for publishers.<\/p>\n<p data-path-to-node=\"19\">Download the full case study for the details on how they use Evergreen tagging, and all the insider info on how they achieved their phenomenal growth!<\/p>\n<div class=\"vlp-link-container vlp-template-default \">\n\t<a href=\"https:\/\/www.echobox.com\/resources\/case-studies\/handelsblatt-increases-linkedin-performance-by-333\/\" class=\"vlp-link\" title=\"Handelsblatt increases LinkedIn performance by 333%\"><\/a>\t\t<div class=\"vlp-link-image-container\">\n\t\t<div class=\"vlp-link-image\">\n\t\t\t<img style=\"max-width: 150px;\" width=\"150\" height=\"150\" src=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2021\/01\/Handelsblatt-increases-LinkedIn-performance-by-333-150x150.png\" class=\"attachment-150x150 size-150x150\" alt=\"Handelsblatt increases LinkedIn performance by 333%\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2021\/01\/Handelsblatt-increases-LinkedIn-performance-by-333-150x150.png 150w, https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2021\/01\/Handelsblatt-increases-LinkedIn-performance-by-333-370x370.png 370w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"vlp-link-text-container\">\n\t\t\t\t<div class=\"vlp-link-title\">\n\t\t\tHandelsblatt increases LinkedIn performance by 333%\t\t<\/div>\n\t\t\t\t\t\t<div class=\"vlp-link-summary\">\n\t\t\tWant the full story? Download the Handelsblatt case study now!\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn strategy for publishers is essential for high-value brands in the business and finance sector. For Handelsblatt, one of Germany&#8217;s most prestigious daily newspapers, social media is a key lever in its paywall strategy. However, creating the quality content required to drive digital subscriptions is incredibly resource-intensive. The challenge was simple: How could they execute<\/p>\n","protected":false},"author":7,"featured_media":6110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[49],"tags":[8],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud83d\uddb1\ufe0f LinkedIn strategy for publishers: How Handelsblatt achieved 333% more clicks and saved 28 hours daily - Echobox Resources<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.echobox.com\/resources\/success-stories\/\ud83d\uddb1\ufe0f-linkedin-strategy-for-publishers-how-handelsblatt-achieved-333-more-clicks-and-saved-28-hours-daily\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83d\uddb1\ufe0f LinkedIn strategy for publishers: How Handelsblatt achieved 333% more clicks and saved 28 hours daily - Echobox Resources\" \/>\n<meta property=\"og:description\" content=\"LinkedIn strategy for publishers is essential for high-value brands in the business and finance sector. 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For Handelsblatt, one of Germany&#8217;s most prestigious daily newspapers, social media is a key lever in its paywall strategy. However, creating the quality content required to drive digital subscriptions is incredibly resource-intensive. The challenge was simple: How could they execute","_links":{"self":[{"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/posts\/6109"}],"collection":[{"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/comments?post=6109"}],"version-history":[{"count":1,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/posts\/6109\/revisions"}],"predecessor-version":[{"id":6111,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/posts\/6109\/revisions\/6111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/media\/6110"}],"wp:attachment":[{"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/media?parent=6109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/categories?post=6109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/tags?post=6109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}