{"id":5929,"date":"2025-11-05T14:28:48","date_gmt":"2025-11-05T14:28:48","guid":{"rendered":"https:\/\/www.echobox.com\/resources\/?p=5929"},"modified":"2025-11-13T13:48:46","modified_gmt":"2025-11-13T13:48:46","slug":"%e2%8f%b1%ef%b8%8f-email-personalization-for-publishers-how-q-digital-achieved-a-25-higher-open-rate-and-saved-20-hours-weekly","status":"publish","type":"post","link":"https:\/\/www.echobox.com\/resources\/success-stories\/%e2%8f%b1%ef%b8%8f-email-personalization-for-publishers-how-q-digital-achieved-a-25-higher-open-rate-and-saved-20-hours-weekly\/","title":{"rendered":"\u23f1\ufe0f Email personalization for publishers: How Q.Digital achieved a 25% higher open rate and saved 20 hours weekly"},"content":{"rendered":"

Email personalization for publishers is the key to unlocking massive engagement. Q.Digital, America\u2019s leading LGBTQ+ media company (home to Queerty, LGBTQ Nation, and others), knows this well. Its email subscribers are 2\u20133 times more engaged than its general audience, making newsletters crucial for ad revenue and retention.<\/p>\n

The problem? Their previous workflow was manual, inefficient, and complex, requiring developers and editors to waste time switching between systems. They needed true email automation and personalization.<\/p>\n

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\n\t\t\tQ.Digital increases open rates by 25%\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\tWant the full story? Download the Q.Digital case study now!\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n

\ud83d\ude29 The pain point: The manual workflow that killed time<\/h2>\n

Despite the importance of newsletters, Q.Digital’s workflow was a major issue. Their custom setup \u2014 connecting their CMS with their previous ESP \u2014 was cumbersome and collaborative, involving editorial, marketing, and web development.<\/p>\n

Marc Kreidler, Q.Digital\u2019s Full Stack Developer, recalls the headache: \u201cI would have to go to our ESP, mock up the email, export the code, put the code in our CMS, put the variables in… it took a lot of time and work to get it right.\u201d<\/p>\n

This constant switching and manual QA meant editors wasted hours daily. Furthermore, any template adjustments required Kreidler\u2019s time, often amounting to many hours a week, all lost to manual maintenance.<\/p>\n

\ud83e\udde0 The game-changer: Unified platform and personalization<\/h2>\n

The prospect of Echobox\u2019s AI automation and personalization was too good to ignore. The Q.Digital team switched.<\/p>\n

Kreidler recalls the decisive moment: \u201cWe saw what Echobox could do\u2014things that I could never get our previous ESP to do. It’s all unified, I don’t have to maintain anything, and it comes with these amazing features like personalized send times and personalized content selection. We felt that Echobox would set us up for a more successful future with newsletters.\u201d<\/p>\n

The migration was smooth, with Echobox handling the complex template translation and data transfer. Ian Helms, Director of Growth Marketing, noted: \u201cWe\u2019d been through an ESP migration just before we started with Echobox, so we expected it to be similar. It wasn’t. It was so much easier.\u201d<\/p>\n

Plus, creating new newsletters became a breeze: \u201cIt only took an afternoon to set up 3 new campaigns on Echobox,\u201d Kreidler says. \u201cThat would have been unthinkable with our previous ESP.\u201d Learn more about the technology behind this success at echobox.com\/email<\/a>.<\/p>\n

\ud83e\udd73 The big win: Performance soars, time is reclaimed<\/h2>\n

The transition delivered immediate, undeniable results, proving the power of proper email personalization for publishers:<\/p>\n\n\n\n\n\n\n\n
Key Performance Metric<\/strong><\/td>\nThe Improvement<\/strong><\/td>\n<\/tr>\n<\/thead>\n
Average Open Rate<\/td>\nIncreased by 25%<\/td>\n<\/tr>\n
Average Click Rate<\/td>\nIncreased by 16%<\/td>\n<\/tr>\n
Editorial Time Saved<\/td>\nAround 20 hours weekly<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Q.Digital\u2019s own testing confirmed that personalized send times were the primary driver for the open rate increase. When they reverted to fixed-time sends, rates plummeted\u2014only to shoot back up when Echobox\u2019s personalization was reintroduced.<\/p>\n

The new automated workflow significantly reduced the manual workload. Kreidler estimates that editorial teams now save around 20 hours each and every week.<\/p>\n

\u201cWhen I asked our editors what they think about Echobox, they all said the same thing: it\u2019s such a relief not to spend hours managing newsletters manually,\u201d said Helms. \u201cEverything just works, looks great, and gives them more time to focus on creating great content.\u201d<\/p>\n

\ud83c\udf1f Ready to unlock the power of email personalization for publishers?<\/h2>\n

If complex workflows are limiting your engagement, Q.Digital’s story shows that a unified platform with true AI-driven email personalization for publishers is the solution.<\/p>\n

Download the full case study for the blueprint, the details on the personalized send time success, and all the insider info on how they achieved a 25% higher open rate and saved 20 hours a week!<\/p>\n

 <\/p>\n

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\n\t\t\t\"\"\t\t<\/div>\n\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\tQ.Digital increases open rates by 25%\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\tWant the full story? Download the Q.Digital case study now!\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Email personalization for publishers is the key to unlocking massive engagement. Q.Digital, America\u2019s leading LGBTQ+ media company (home to Queerty, LGBTQ Nation, and others), knows this well. Its email subscribers are 2\u20133 times more engaged than its general audience, making newsletters crucial for ad revenue and retention. The problem? Their previous workflow was manual, inefficient,<\/p>\n","protected":false},"author":7,"featured_media":5931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[49],"tags":[29],"acf":[],"yoast_head":"\n\u23f1\ufe0f Email personalization for publishers: How Q.Digital achieved a 25% higher open rate and saved 20 hours weekly - Echobox Resources<\/title>\n<meta name=\"description\" content=\"See how Q.Digital achieved a 25% higher open rate and saved 20 hours weekly with Echobox's AI-driven email personalization for publishers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.echobox.com\/resources\/success-stories\/\u23f1\ufe0f-email-personalization-for-publishers-how-q-digital-achieved-a-25-higher-open-rate-and-saved-20-hours-weekly\/\" \/>\n<meta property=\"og:locale\" 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