{"id":5896,"date":"2025-10-30T10:19:51","date_gmt":"2025-10-30T10:19:51","guid":{"rendered":"https:\/\/www.echobox.com\/resources\/?p=5896"},"modified":"2025-11-13T13:50:00","modified_gmt":"2025-11-13T13:50:00","slug":"%f0%9f%9a%80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month","status":"publish","type":"post","link":"https:\/\/www.echobox.com\/resources\/success-stories\/%f0%9f%9a%80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/","title":{"rendered":"\ud83e\udd16 Newsletter automation: How Brit + Co boosted open rates by 50% and saved 10 hours a month"},"content":{"rendered":"

Newsletter automation is no longer a luxury\u2014it\u2019s a necessity for growth. Brit + Co<\/a>, one of the largest lifestyle media brands in the US, knows this well. With a highly engaged community of over 175 million people and major partnerships, maximizing audience attention is the top priority.<\/span><\/p>\n

But with traffic from social media becoming unpredictable, Brit + Co decided to double down on their newsletter offering. The challenge was simple: to reverse low subscriber engagement combined and reduce a heavy, manual workflow.\u00a0 And, the solution they desperately needed was newsletter automation.<\/span><\/p>\n

\n\t<\/a>\t\t
\n\t\t
\n\t\t\t\"\"\t\t<\/div>\n\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\tBrit + Co cut newsletter creation time by 89% with Echobox\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\tWant the full story? Download the Brit + Co case study now!\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n

\ud83d\ude29 The pain point: When 3 hours a week kills optimization<\/strong><\/h2>\n

Brit + Co is a lean team, producing around 150 pieces of content and hundreds of social assets weekly. The manual demands of newsletter creation were a major drain on time and energy.<\/span><\/p>\n

Jemal Swoboda, Brit + Co\u2019s VP of Product and Growth, told us about the old system: \u201cI\u2019d used our previous email solution for probably almost a decade and a half. What we started noticing, though, was that the cost was really amping up, and it was a very manual process with the newsletters needing to be rebuilt each time.\u201d<\/span><\/p>\n

Swoboda estimates staff spent around three hours every single week just on newsletter assembly. This manual effort meant they had no time for strategic optimization, and engagement remained low (around a 30% open rate). For a publisher that relies on engaged users, newsletter automation was the only way to reclaim this time.\u00a0<\/span><\/p>\n

\ud83e\udde0 The game-changer: Achieving ‘set it and forget it’ newsletter automation<\/strong><\/h2>\n

Brit + Co turned to Echobox to implement sophisticated newsletter automation.<\/span><\/p>\n

Their goal was clear: \u201cWhat we wanted to create was a situation where you can set it and forget it, with some curation as needed. We needed to help take some of the workload off of our small team. Echobox has really helped in that way.\u201d<\/span><\/p>\n

The new process is simple: Brit + Co connects their content feeds to Echobox, allowing the platform to automate the creation and sending of 80% of their newsletters.<\/span><\/p>\n

A reduced workload is only half the story. Echobox is constantly analyzing engagement data, building a detailed picture of each individual subscriber. In fact, it tailors every single send\u2014from content order to personalized send times\u2014to maximize open and click rates. This advanced newsletter automation ensures that every hour saved also translates into higher performance.<\/span><\/p>\n

\ud83e\udd73 The big win: Sky-high open rates<\/strong><\/h2>\n

The implementation delivered stunning results, proving the power of smart newsletter automation:<\/span><\/p>\n\n\n\n\n\n
Key Performance Metric<\/strong><\/td>\nThe Improvement<\/strong><\/td>\n<\/tr>\n
Open Rate (from 30%)<\/span><\/td>\nA phenomenal 50% Increase (now consistently 40-50%)<\/span><\/td>\n<\/tr>\n
Time Spent on Newsletter Creation<\/span><\/td>\nSlashed by 89% (down from 3 hours to 20 minutes weekly)<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

That 89% reduction translates to over 10 hours saved per month, which the lean team can now spend on content creation and strategic initiatives.<\/span><\/p>\n

Swoboda trusts the process completely: \u201cFor me, being able to trust Echobox\u2019s automation is huge. Now I know that if I can do the work on our side it can be really effective.\u201d<\/span><\/p>\n

The final word on moving to automated workflows? \u201c100%. I would highly recommend it. It takes a little bit of trust and having an open mind that it\u2019s going to be a new process. But ultimately it will save you a lot of time.\u201d (Discover more about the platform features on the<\/span> Echobox product page<\/span><\/a>).<\/span><\/p>\n

\n\t<\/a>\t\t
\n\t\t
\n\t\t\t\"\"\t\t<\/div>\n\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\tBrit + Co cut newsletter creation time by 89% with Echobox\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\tWant the full story? Download the Brit + Co case study now!\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Newsletter automation is no longer a luxury\u2014it\u2019s a necessity for growth. Brit + Co, one of the largest lifestyle media brands in the US, knows this well. With a highly engaged community of over 175 million people and major partnerships, maximizing audience attention is the top priority. But with traffic from social media becoming unpredictable,<\/p>\n","protected":false},"author":7,"featured_media":5851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[49],"tags":[],"acf":[],"yoast_head":"\n\ud83e\udd16 Newsletter automation: How Brit + Co boosted open rates by 50% and saved 10 hours a month - Echobox Resources<\/title>\n<meta name=\"description\" content=\"Brit + Co are one of the US' leading lifestyle publishers. Learn how they used Echobox Email's AI automation to send open rates skyrocketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.echobox.com\/resources\/success-stories\/\ud83d\ude80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83e\udd16 Newsletter automation: How Brit + Co boosted open rates by 50% and saved 10 hours a month - Echobox Resources\" \/>\n<meta property=\"og:description\" content=\"Brit + Co are one of the US' leading lifestyle publishers. Learn how they used Echobox Email's AI automation to send open rates skyrocketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.echobox.com\/resources\/success-stories\/\ud83d\ude80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/\" \/>\n<meta property=\"og:site_name\" content=\"Echobox Resources\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-30T10:19:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-13T13:50:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1540\" \/>\n\t<meta property=\"og:image:height\" content=\"1030\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Echobox Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Echobox Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.echobox.com\/resources\/#organization\",\"name\":\"Echobox\",\"url\":\"https:\/\/www.echobox.com\/resources\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.echobox.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2020\/06\/logo-dark.svg\",\"contentUrl\":\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2020\/06\/logo-dark.svg\",\"caption\":\"Echobox\"},\"image\":{\"@id\":\"https:\/\/www.echobox.com\/resources\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.echobox.com\/resources\/#website\",\"url\":\"https:\/\/www.echobox.com\/resources\/\",\"name\":\"Echobox Resources\",\"description\":\"Insights for news publishers and content creators\",\"publisher\":{\"@id\":\"https:\/\/www.echobox.com\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.echobox.com\/resources\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.echobox.com\/resources\/success-stories\/%f0%9f%9a%80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/#primaryimage\",\"url\":\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co.jpg\",\"contentUrl\":\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co.jpg\",\"width\":1540,\"height\":1030},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.echobox.com\/resources\/success-stories\/%f0%9f%9a%80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/#webpage\",\"url\":\"https:\/\/www.echobox.com\/resources\/success-stories\/%f0%9f%9a%80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/\",\"name\":\"\ud83e\udd16 Newsletter automation: How Brit + Co boosted open rates by 50% and saved 10 hours a month - Echobox Resources\",\"isPartOf\":{\"@id\":\"https:\/\/www.echobox.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.echobox.com\/resources\/success-stories\/%f0%9f%9a%80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/#primaryimage\"},\"datePublished\":\"2025-10-30T10:19:51+00:00\",\"dateModified\":\"2025-11-13T13:50:00+00:00\",\"description\":\"Brit + Co are one of the US' leading lifestyle publishers. Learn how they used Echobox Email's AI automation to send open rates skyrocketing\",\"breadcrumb\":{\"@id\":\"https:\/\/www.echobox.com\/resources\/success-stories\/%f0%9f%9a%80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.echobox.com\/resources\/success-stories\/%f0%9f%9a%80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.echobox.com\/resources\/success-stories\/%f0%9f%9a%80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.echobox.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\ud83e\udd16 Newsletter automation: How Brit + Co boosted open rates by 50% and saved 10 hours a month\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.echobox.com\/resources\/success-stories\/%f0%9f%9a%80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.echobox.com\/resources\/success-stories\/%f0%9f%9a%80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/#webpage\"},\"author\":{\"name\":\"Echobox Team\",\"@id\":\"https:\/\/www.echobox.com\/resources\/#\/schema\/person\/c336c8287f702ce908d2760ab2a3efbb\"},\"headline\":\"\ud83e\udd16 Newsletter automation: How Brit + Co boosted open rates by 50% and saved 10 hours a month\",\"datePublished\":\"2025-10-30T10:19:51+00:00\",\"dateModified\":\"2025-11-13T13:50:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.echobox.com\/resources\/success-stories\/%f0%9f%9a%80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/#webpage\"},\"wordCount\":705,\"publisher\":{\"@id\":\"https:\/\/www.echobox.com\/resources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.echobox.com\/resources\/success-stories\/%f0%9f%9a%80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co.jpg\",\"articleSection\":[\"Success Stories\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.echobox.com\/resources\/#\/schema\/person\/c336c8287f702ce908d2760ab2a3efbb\",\"name\":\"Echobox Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.echobox.com\/resources\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2020\/07\/Logo-02-150x150.jpg\",\"contentUrl\":\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2020\/07\/Logo-02-150x150.jpg\",\"caption\":\"Echobox Team\"},\"url\":\"https:\/\/www.echobox.com\/resources\/author\/echobox\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\ud83e\udd16 Newsletter automation: How Brit + Co boosted open rates by 50% and saved 10 hours a month - Echobox Resources","description":"Brit + Co are one of the US' leading lifestyle publishers. Learn how they used Echobox Email's AI automation to send open rates skyrocketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.echobox.com\/resources\/success-stories\/\ud83d\ude80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/","og_locale":"en_US","og_type":"article","og_title":"\ud83e\udd16 Newsletter automation: How Brit + Co boosted open rates by 50% and saved 10 hours a month - Echobox Resources","og_description":"Brit + Co are one of the US' leading lifestyle publishers. Learn how they used Echobox Email's AI automation to send open rates skyrocketing","og_url":"https:\/\/www.echobox.com\/resources\/success-stories\/\ud83d\ude80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/","og_site_name":"Echobox Resources","article_published_time":"2025-10-30T10:19:51+00:00","article_modified_time":"2025-11-13T13:50:00+00:00","og_image":[{"width":1540,"height":1030,"url":"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co.jpg","type":"image\/jpeg"}],"author":"Echobox Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Echobox Team","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.echobox.com\/resources\/#organization","name":"Echobox","url":"https:\/\/www.echobox.com\/resources\/","sameAs":[],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.echobox.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2020\/06\/logo-dark.svg","contentUrl":"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2020\/06\/logo-dark.svg","caption":"Echobox"},"image":{"@id":"https:\/\/www.echobox.com\/resources\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.echobox.com\/resources\/#website","url":"https:\/\/www.echobox.com\/resources\/","name":"Echobox Resources","description":"Insights for news publishers and content creators","publisher":{"@id":"https:\/\/www.echobox.com\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.echobox.com\/resources\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.echobox.com\/resources\/success-stories\/%f0%9f%9a%80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/#primaryimage","url":"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co.jpg","contentUrl":"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co.jpg","width":1540,"height":1030},{"@type":"WebPage","@id":"https:\/\/www.echobox.com\/resources\/success-stories\/%f0%9f%9a%80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/#webpage","url":"https:\/\/www.echobox.com\/resources\/success-stories\/%f0%9f%9a%80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/","name":"\ud83e\udd16 Newsletter automation: How Brit + Co boosted open rates by 50% and saved 10 hours a month - Echobox Resources","isPartOf":{"@id":"https:\/\/www.echobox.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.echobox.com\/resources\/success-stories\/%f0%9f%9a%80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/#primaryimage"},"datePublished":"2025-10-30T10:19:51+00:00","dateModified":"2025-11-13T13:50:00+00:00","description":"Brit + Co are one of the US' leading lifestyle publishers. Learn how they used Echobox Email's AI automation to send open rates skyrocketing","breadcrumb":{"@id":"https:\/\/www.echobox.com\/resources\/success-stories\/%f0%9f%9a%80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.echobox.com\/resources\/success-stories\/%f0%9f%9a%80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.echobox.com\/resources\/success-stories\/%f0%9f%9a%80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.echobox.com\/resources\/"},{"@type":"ListItem","position":2,"name":"\ud83e\udd16 Newsletter automation: How Brit + Co boosted open rates by 50% and saved 10 hours a month"}]},{"@type":"Article","@id":"https:\/\/www.echobox.com\/resources\/success-stories\/%f0%9f%9a%80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/#article","isPartOf":{"@id":"https:\/\/www.echobox.com\/resources\/success-stories\/%f0%9f%9a%80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/#webpage"},"author":{"name":"Echobox Team","@id":"https:\/\/www.echobox.com\/resources\/#\/schema\/person\/c336c8287f702ce908d2760ab2a3efbb"},"headline":"\ud83e\udd16 Newsletter automation: How Brit + Co boosted open rates by 50% and saved 10 hours a month","datePublished":"2025-10-30T10:19:51+00:00","dateModified":"2025-11-13T13:50:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.echobox.com\/resources\/success-stories\/%f0%9f%9a%80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/#webpage"},"wordCount":705,"publisher":{"@id":"https:\/\/www.echobox.com\/resources\/#organization"},"image":{"@id":"https:\/\/www.echobox.com\/resources\/success-stories\/%f0%9f%9a%80-newsletter-automation-how-brit-co-boosted-open-rates-by-50-and-saved-10-hours-a-month\/#primaryimage"},"thumbnailUrl":"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co.jpg","articleSection":["Success Stories"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.echobox.com\/resources\/#\/schema\/person\/c336c8287f702ce908d2760ab2a3efbb","name":"Echobox Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.echobox.com\/resources\/#\/schema\/person\/image\/","url":"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2020\/07\/Logo-02-150x150.jpg","contentUrl":"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2020\/07\/Logo-02-150x150.jpg","caption":"Echobox Team"},"url":"https:\/\/www.echobox.com\/resources\/author\/echobox\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co.jpg",1540,1030,false],"thumbnail":["https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co-150x100.jpg",150,100,true],"medium":["https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co-300x201.jpg",300,201,true],"medium_large":["https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co-768x514.jpg",768,514,true],"large":["https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co-770x515.jpg",770,515,true],"1536x1536":["https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co-1536x1027.jpg",1536,1027,true],"2048x2048":["https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co.jpg",1540,1030,false],"post-thumbnail":["https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co-270x180.jpg",270,180,true],"contentberg-main":["https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co-770x515.jpg",770,515,true],"contentberg-main-full":["https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co-1170x508.jpg",1170,508,true],"contentberg-slider-stylish":["https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co-900x515.jpg",900,515,true],"contentberg-slider-carousel":["https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co-370x370.jpg",370,370,true],"contentberg-slider-grid-b":["https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co-554x466.jpg",554,466,true],"contentberg-slider-grid-b-sm":["https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co-306x466.jpg",306,466,true],"contentberg-slider-bold-sm":["https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co-150x150.jpg",150,150,true],"contentberg-grid":["https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co-370x245.jpg",370,245,true],"contentberg-list":["https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co-260x200.jpg",260,200,true],"contentberg-list-b":["https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co-370x305.jpg",370,305,true],"contentberg-thumb":["https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co-87x67.jpg",87,67,true],"contentberg-thumb-alt":["https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2025\/08\/resource-tile-Brit-Co-150x150.jpg",150,150,true]},"uagb_author_info":{"display_name":"Echobox Team","author_link":"https:\/\/www.echobox.com\/resources\/author\/echobox\/"},"uagb_comment_info":0,"uagb_excerpt":"Newsletter automation is no longer a luxury\u2014it\u2019s a necessity for growth. Brit + Co, one of the largest lifestyle media brands in the US, knows this well. With a highly engaged community of over 175 million people and major partnerships, maximizing audience attention is the top priority. But with traffic from social media becoming unpredictable,","_links":{"self":[{"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/posts\/5896"}],"collection":[{"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/comments?post=5896"}],"version-history":[{"count":5,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/posts\/5896\/revisions"}],"predecessor-version":[{"id":6031,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/posts\/5896\/revisions\/6031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/media\/5851"}],"wp:attachment":[{"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/media?parent=5896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/categories?post=5896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/tags?post=5896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}