{"id":5655,"date":"2024-12-19T10:11:24","date_gmt":"2024-12-19T10:11:24","guid":{"rendered":"https:\/\/www.echobox.com\/resources\/?p=5655"},"modified":"2024-12-19T10:11:24","modified_gmt":"2024-12-19T10:11:24","slug":"threads-and-bluesky-are-coming-to-echobox-heres-why-you-should-be-using-them","status":"publish","type":"post","link":"https:\/\/www.echobox.com\/resources\/blog\/threads-and-bluesky-are-coming-to-echobox-heres-why-you-should-be-using-them\/","title":{"rendered":"Threads and Bluesky are coming to Echobox. Here\u2019s why you should be using them"},"content":{"rendered":"

Among the most significant social media events of 2024 is the growing number of people leaving X. And the major beneficiaries have been \u2018new\u2019 platforms, Threads and Bluesky. Now, it’s not just users, publishers themselves have joined the stampede.\u00a0<\/span><\/p>\n

In November, The Guardian revealed that it was to <\/span>cease publishing on X<\/span><\/a>.<\/span> The platform, it argued had become “toxic”.<\/span><\/p>\n

The article provoked a flood of messages to us from publishers, telling us that they too were beginning to seriously develop a profile on Threads, Bluesky or both.<\/span><\/p>\n

Based on the overwhelming interest that we heard from publishers, Echobox is rolling out support for Threads and Bluesky. This means you can post content to both platforms at the click of a button.<\/span><\/p>\n

So, if you haven\u2019t already begun to use them, here\u2019s why you should.<\/span><\/p>\n

1. A growing user base<\/span><\/h2>\n

It\u2019s almost impossible to accurately gauge how many users X has lost since Elon Musk\u2019s takeover, as the company doesn\u2019t often release global data on user numbers. <\/span>Analysis by Euronews<\/span><\/a> gives us an indication, though. Their analysis shows that between October 2023 and September 2024, the company has lost users in all 27 EU countries except Germany which has seen a modest increase of around 600,000. In contrast, Spain, the country with the highest X usage in the EU has seen a decline of almost 7 million users in the same period. This downward trend is mirrored in the UK and US.<\/span><\/p>\n

A decline in users hasn\u2019t necessarily caused matching increases on Threads and Bluesky, but their numbers have risen.<\/span><\/p>\n

Bluesky now reports having <\/span>23 million users.<\/span><\/a> Meanwhile, Meta\u2019s Threads claimed at the end of October that its user base had reached <\/span>275 million active monthly users<\/span><\/a>.<\/span><\/p>\n

As is often the case with newer platforms, user numbers are no guarantee of sustained engagement in the long term. But the signs are positive.<\/span><\/p>\n

2. Publisher-friendly algorithms<\/span><\/h2>\n

Aside from the user base, the other key element driving more and more publishers to these newer social networks is the fact that their algorithms have proven more friendly.<\/span><\/p>\n

To keep engagement on their platforms, legacy networks such as Facebook and X have become increasingly hostile to link posts.<\/span><\/p>\n

By contrast, Bluesky in particular doesn\u2019t penalize link posting and has positioned itself as the “lobby to the open web”.<\/span><\/p>\n

\"\"<\/p>\n

It\u2019s early days for both platforms. But if the user growth is sustainable they could present a very attractive outlet for publishers. And those that have developed a presence the earliest stand to make major gains.<\/span><\/p>\n

3. A growing list of features<\/span><\/h2>\n

One of the quibbles commonplace even at the beginning of the year was the lack of features offered by both platforms.<\/span><\/p>\n

Bluesky began its first semi-public, invite-only beta in February 2023, with Threads following in short order. <\/span>Speed of delivery was<\/span><\/a> prioritized, in anticipation of an expected exodus from X following Elon Musk\u2019s takeover. In practice, this meant that both platforms were light on features that one might expect from a social network.\u00a0<\/span><\/p>\n

In the intervening period, however, these feature sets have been fleshed out significantly. And given the explosion of users on both platforms it\u2019s reasonable to expect the development of new features will only increase.\u00a0<\/span><\/p>\n

This is great news. A better user experience is likely to drive increased engagement and retention. And better engagement and retention will only benefit news publishers in the long run. <\/span><\/p>\n

But publishers can also feel the benefits of these new features directly. Thread\u2019s new custom feeds, for example, allows users to curate dedicated feeds from profiles they follow \u2014 for sports, news, tech etc., which has the theoretical benefit of reducing the amount of input Thread\u2019s own algorithms have over whether publishers\u2019 content is surfaced.<\/span><\/p>\n

So, is this the end of X?<\/span><\/h2>\n

Probably not. Regardless of all of the upsides to both Bluesky and Threads, there is no escaping the fact that X has far more users than either.\u00a0<\/span><\/p>\n

How far publishers continue to invest in the platform depends a great deal on their aims. From the perspective of referral traffic, the changes made to X with regard to link posts have had a negative effect for many. Despite this, the size of the audience, coupled with the historic place of X as the internet\u2019s \u2018town square\u2019, means that for some publishers, retaining a presence there is important regardless.<\/span><\/p>\n

Finally there is also a reluctance to take the plunge and leave an established platform for ones that are still developing and growing \u2014 sometimes it\u2019s better the devil you know.<\/span><\/p>\n

With Echobox supporting both Threads and Bluesky, it\u2019s never been easier to experiment with both platforms. See for yourself what kind of results you can achieve. And whether you want to dip your toe in the water or take the plunge, diversifying your social strategy can only be a positive thing.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Among the most significant social media events of 2024 is the growing number of people leaving X. And the major beneficiaries have been \u2018new\u2019 platforms, Threads and Bluesky. Now, it’s not just users, publishers themselves have joined the stampede.\u00a0 In November, The Guardian revealed that it was to cease publishing on X. The platform, it<\/p>\n","protected":false},"author":7,"featured_media":5659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[2],"tags":[8],"acf":[],"yoast_head":"\nThreads and Bluesky are coming to Echobox. Here\u2019s why you should be using them - Echobox Resources<\/title>\n<meta name=\"description\" content=\"X and Bluesky are two of the best new social platforms for publishers who want to diversify their social posting. 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And the major beneficiaries have been \u2018new\u2019 platforms, Threads and Bluesky. Now, it’s not just users, publishers themselves have joined the stampede.\u00a0 In November, The Guardian revealed that it was to cease publishing on X. The platform, it","_links":{"self":[{"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/posts\/5655"}],"collection":[{"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/comments?post=5655"}],"version-history":[{"count":3,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/posts\/5655\/revisions"}],"predecessor-version":[{"id":5660,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/posts\/5655\/revisions\/5660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/media\/5659"}],"wp:attachment":[{"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/media?parent=5655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/categories?post=5655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/tags?post=5655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}