{"id":5592,"date":"2024-11-18T12:22:18","date_gmt":"2024-11-18T12:22:18","guid":{"rendered":"https:\/\/www.echobox.com\/resources\/?p=5592"},"modified":"2024-11-18T12:22:18","modified_gmt":"2024-11-18T12:22:18","slug":"email-journeys-four-things-you-should-do-with-journeys-in-echobox-email-right-now-with-videos","status":"publish","type":"post","link":"https:\/\/www.echobox.com\/resources\/blog\/email-journeys-four-things-you-should-do-with-journeys-in-echobox-email-right-now-with-videos\/","title":{"rendered":"Email journeys: Four things you should do with journeys in Echobox Email right now! [with videos]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Email journeys is our latest feature for <a href=\"https:\/\/www.echobox.com\/email\" target=\"_blank\" rel=\"noopener\">Echobox Email<\/a> in a year packed full of them. Simply put, journeys allow you to create custom emails that are automatically delivered to your subscribers when they hit a certain milestone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a really simple way of creating more touch points with your subscribers, showing them a bit of love and maybe even upselling them to that VIP premium subscription tier.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, without further ado, here are four things you should do with journeys in Echobox Email right now!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00a0 <strong>\u00a0 \u00a01. The welcome series<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019d all like to think that newsletter subscribers are intimately familiar with our brand, but that is generally an assumption rather than a fact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In reality we\u2019ve all subscribed to newsletters off no more than passing interest or a really good article. Regardless of why someone has subscribed, the fact they have means that in that moment they\u2019re thinking about you, making it the perfect moment to get more of your content in front of them. That\u2019s why a welcome series can be really beneficial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can configure email journeys to send new subscribers special newsletters that really promote your brand and content, showcasing your best articles and deepening your relationship with them when you\u2019re already top-of-mind. Striking while the iron\u2019s hot can really set the stage for future engagement (if you\u2019ll forgive the mixed metaphor).<\/span><\/p>\n<table style=\"height: 241px;\" width=\"773\">\n<tbody>\n<tr>\n<td>\n<h4><span style=\"font-weight: 400;\">How do I set up a welcome series?<\/span><\/h4>\n<p><div style=\"width: 770px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-5592-1\" width=\"770\" height=\"469\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2024\/10\/Welcome-Series-Email.mp4?_=1\" \/><a href=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2024\/10\/Welcome-Series-Email.mp4\">https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2024\/10\/Welcome-Series-Email.mp4<\/a><\/video><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"font-weight: 400;\">\u00a0 <strong>\u00a0 \u00a02. The countdown email<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Echobox Email\u2019s email journeys functionality was designed to be as flexible as possible to allow for as many use cases as possible. Sending countdown emails is a great example of this flexibility in action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other email solutions, journeys take the form of logic trees with branches sprouting off in every direction. Think of an email series that counts down to a specific event like the Oscars or the Olympics. These are excellent at keeping interested readers engaged over a prolonged period. But logistically they can be challenging.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your series contains any content that\u2019s time-sensitive, such as an event (\u201c10 days to go\u2026!\u201d), you need to make sure that subscribers who entered a journey at different stages see the same content at the right time. With 10 days to go, a subscriber enrolled on that date should be delivered the same content as a subscriber who enrolled from the start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With other solutions this means baroque logic trees with dense webs of if\/then statements, which, if you\u2019re anything like me, are a nightmare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Echobox Email makes these flexible journeys simple. You can add entry criteria to each step of the journey, giving you total flexibility over where subscribers can enter and what they receive.<\/span><\/p>\n<table style=\"height: 43px;\" width=\"748\">\n<tbody>\n<tr>\n<td>\n<h4><span style=\"font-weight: 400;\">How do I set up a countdown journey?<\/span><\/h4>\n<p><div style=\"width: 770px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-5592-2\" width=\"770\" height=\"468\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2024\/11\/Conference-Future-date-journey.mp4?_=2\" \/><a href=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2024\/11\/Conference-Future-date-journey.mp4\">https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2024\/11\/Conference-Future-date-journey.mp4<\/a><\/video><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><a href=\"https:\/\/www.echobox.com\/contact-sales\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-5597 size-full\" src=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2024\/10\/Frame-281.png\" alt=\"Echobox Email's intuitive, streamlined approach to email journeys are just one of the reasons that publishers around the world trust it to send newsletters to millions of subscribers\" width=\"982\" height=\"196\" srcset=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2024\/10\/Frame-281.png 982w, https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2024\/10\/Frame-281-300x60.png 300w, https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2024\/10\/Frame-281-150x30.png 150w, https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2024\/10\/Frame-281-768x153.png 768w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/><\/a><\/h2>\n<h2><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0<strong>3. The promotional email<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Along with death and taxes, another of life\u2019s certainties is that everyone loves a good promotional offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email journeys can provide the perfect method for creating personalized offers to subscribers. For example, if you offer a tiered subscription model, you could automatically send promotional offers to subscribers that have been highly engaged after 6 months.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or why not get even more refined and send different promotional offers to subscribers on their birthdays? Journeys are endlessly flexible. You can combine any number of data points and criteria to create journeys that fit you and your goals. The only constraints are your data and your imagination.\u00a0<\/span><\/p>\n<table style=\"height: 66px;\" width=\"766\">\n<tbody>\n<tr>\n<td>\n<h4><span style=\"font-weight: 400;\">How do I create an up-sell campaign<\/span><span style=\"font-weight: 400;\">?<\/span><\/h4>\n<p><div style=\"width: 770px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-5592-3\" width=\"770\" height=\"469\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2024\/11\/Upsell-journey.mp4?_=3\" \/><a href=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2024\/11\/Upsell-journey.mp4\">https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2024\/11\/Upsell-journey.mp4<\/a><\/video><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0<strong>4. The re-engagement campaign<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sometimes subscribers need a little nudge to get them back in the flow with your newsletters. And a re-engagement campaign is the perfect way to do it. By implementing an automated email journey you can encourage low-engaging subscribers to return to the fold. Make sure that no one falls through the cracks and fight to retain as many subscribers as possible.<\/span><\/p>\n<table style=\"height: 27px;\" width=\"762\">\n<tbody>\n<tr>\n<td>\n<h4><span style=\"font-weight: 400;\">How do I set up a re-engagement campaign?<\/span><\/h4>\n<p><div style=\"width: 770px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-5592-4\" width=\"770\" height=\"469\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2024\/11\/Re-engagement-journey.mp4?_=4\" \/><a href=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2024\/11\/Re-engagement-journey.mp4\">https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2024\/11\/Re-engagement-journey.mp4<\/a><\/video><\/div><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>A well-crafted email journey with the right email sent at the right time can turn an unsubscribe into an upsell. So if you haven&#8217;t started using journeys yet, what are you waiting for? And if you don&#8217;t use Echobox Email, get in touch with us. Find out more about how you can transform your newsletter strategy today.<\/p>\n<p><a href=\"https:\/\/www.echobox.com\/contact-sales\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-5595 size-full\" src=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2024\/10\/Frame-280.png\" alt=\"Echobox Email's intuitive, streamlined approach to email journeys are just one of the reasons that publishers around the world trust it to send newsletters to millions of subscribers\" width=\"982\" height=\"196\" srcset=\"https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2024\/10\/Frame-280.png 982w, https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2024\/10\/Frame-280-300x60.png 300w, https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2024\/10\/Frame-280-150x30.png 150w, https:\/\/www.echobox.com\/resources\/wp-content\/uploads\/2024\/10\/Frame-280-768x153.png 768w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email journeys is our latest feature for Echobox Email in a year packed full of them. Simply put, journeys allow you to create custom emails that are automatically delivered to your subscribers when they hit a certain milestone. It\u2019s a really simple way of creating more touch points with your subscribers, showing them a bit<\/p>\n","protected":false},"author":7,"featured_media":5632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[2],"tags":[24],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email journeys: Four things you should do with journeys in Echobox Email right now! [with videos] - Echobox Resources<\/title>\n<meta name=\"description\" content=\"Email journeys are great for engaging your customers. Here are four excellent examples of email journeys you can implement right now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.echobox.com\/resources\/blog\/email-journeys-four-things-you-should-do-with-journeys-in-echobox-email-right-now-with-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email journeys: Four things you should do with journeys in Echobox Email right now! [with videos] - Echobox Resources\" \/>\n<meta property=\"og:description\" content=\"Email journeys are great for engaging your customers. 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It\u2019s a really simple way of creating more touch points with your subscribers, showing them a bit","_links":{"self":[{"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/posts\/5592"}],"collection":[{"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/comments?post=5592"}],"version-history":[{"count":7,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/posts\/5592\/revisions"}],"predecessor-version":[{"id":5631,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/posts\/5592\/revisions\/5631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/media\/5632"}],"wp:attachment":[{"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/media?parent=5592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/categories?post=5592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.echobox.com\/resources\/wp-json\/wp\/v2\/tags?post=5592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}